While SEO isn’t a “specific” software, there are software tools that you can take advantage of to improve your SEO. Some of them, like Google Analytics and Google Keyword Planner, are actually provided by the search engines themselves! Other tools for keyword research, scheduling, and more cost money.
You’ll want to research which tools will help you to get the best results, then learn more about how to use each of these tools.
Learning to become an SEO expert requires a certain level of education. Higher-level concepts may be easy to grasp, but using tools, best practices, and implementation is far more difficult.
Education will cost money. You can purchase an online course for a reasonable price and learn more. If you do that, though, you’ll need to consider another resource you are burning through…
While time isn’t technically money, it kind of is. If you run a business, you are busy. You don’t have a lot of time to focus on other things. SEO will take not only dozens of hours to learn, but also a lot of practice to properly implement.
You’ll need to ask yourself if it’s worth all of this time, money, and effort when there is another option…