Is SEO Free?

If you are looking to drive more traffic to your business, you need a strong online presence. This is especially so if you have a lot of competitors in your space that are fighting for the attention of your customers.

It’s important to consider where your company is in the rankings when people search online for products or services in your space. If you aren’t on the front page of Google or Bing, there’s a good chance your competitors are—and they are taking business away from you. These days, most people search online when they need a product or service. If you aren’t there, you are missing all of that traffic.
You may know you need to boost your online presence, and you may even know that SEO is the key to you getting more traffic. But what exactly is SEO? And is it free?
Below is more information about what SEO is, what it consists of, and whether or not SEO is free…

What Is SEO?

The short answer is that SEO stands for “Search Engine Optimization.” What it actually is, though, is a bit more complicated…
Essentially, SEO is a group of tools and methods used to boost the rankings of a website in search engines like Google and Bing. If SEO is properly optimized, the website will shoot to the top of the rankings. If not, it may fall to the bottom of the first page or worse—more pages down the line.
To ensure your website gets in front of your potential customers, you’ll need to consider your SEO strategy and implement it effectively.

What Are the Different Aspects of SEO?

When it comes to the aspects of SEO, these include:

  • Optimizing your website for keywords
  • Metadata
  • Creating content
  • Running social media campaigns
  • Backlinks
  • And more
Get Your Ducks in a Row

While each of these tools can help on their own to give you a boost in SEO, taking advantage of multiple SEO tools will increase your likelihood of moving up search engine rankings. If you are good at SEO, you’ll be able to use these aspects of SEO together to get the best results possible.

Is SEO Free?

SEO, technically, is free. SEO itself isn’t a specific software or hardware that you purchase. Instead, it is a specific set of tools, skills, and more that help you to improve the rankings of your website. Some of these tools and skills are easy to learn. Others are more complex.
With that said, there are a few things that will go into the “cost” of SEO, if you want to get the best results possible. Below are some of the top expenses associated with SEO…

SEO Tools

While SEO isn’t a “specific” software, there are software tools that you can take advantage of to improve your SEO. Some of them, like Google Analytics and Google Keyword Planner, are actually provided by the search engines themselves! Other tools for keyword research, scheduling, and more cost money.
You’ll want to research which tools will help you to get the best results, then learn more about how to use each of these tools.


Learning to become an SEO expert requires a certain level of education. Higher-level concepts may be easy to grasp, but using tools, best practices, and implementation is far more difficult.
Education will cost money. You can purchase an online course for a reasonable price and learn more. If you do that, though, you’ll need to consider another resource you are burning through…


While time isn’t technically money, it kind of is. If you run a business, you are busy. You don’t have a lot of time to focus on other things. SEO will take not only dozens of hours to learn, but also a lot of practice to properly implement.

You’ll need to ask yourself if it’s worth all of this time, money, and effort when there is another option…

Get to Know Your Client Base

Hiring an SEO Company

Yes, hiring an SEO company will cost money. What is the tradeoff? You save time and energy, while investing in a resource that helps you to make more money. Instead of buying a bunch of courses, learning how to use a bunch of tools, and then trying and failing until you get it right, you can simply hire a team like Dream Chasers to do it for you.
On top of not having to do it yourself, you’ll also be able to rest assured it will be done correctly. Dream Chasers is comprised of a team of experts that are at the top of their field.

When you choose our services, you are choosing a company that will get you the results you are looking for!

What Goes into an SEO Campaign?

In order to better understand if you should run your own campaign or hire Dream Chasers, below is more information about what goes into an SEO campaign (all of which Dream Chasers can do for you):

Boost Your Traffic

Competitor Analysis

Do you know what your competitors are up to? Are you able to understand why they are ahead of you in the rankings, so you can then compete and beat them in the race to the top? Dream Chasers takes care of this process for you. We’ll learn about your competitors and put together a strategy to get you ahead of them in the rankings.


From keyword research to putting together a strategic plan of action, Dream Chasers takes care of all of the planning for you.

If you decide to do it yourself, be prepared to put a lot of time into research and planning.

Look Over the Results


Even if you have the will and time to build your own SEO campaign, it all falls apart if you aren’t a great writer. Dream Chasers employs top copywriters to get the attention of your customers and drive sales.

We’re Here to Help!

If you are ready to boost your SEO rankings and drive more sales, reach out to Dream Chasers today! We look forward to boosting your website to the top!

Dr. Shawn Van de Vyver
Dr. Shawn Van de Vyver
Owner of 2 Dental Practices
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