Website Content and Links
Consumers today have never been more impatient. If you’re honest with yourself, you probably feel the same way. These days, instant gratification goes hand-in-hand with customer service. People using search engines want answers and results quickly. If your website’s content is not new, original, and fine-tuned, it will not only get passed over by the search engine, but by potential customers as well. Dream Chasers knows this and will help you develop the type of content that will not only grab the attention of your clients, but also the search engines themselves.
In addition to content, user experience is also key. Nothing will turn more customers away than a website that looks dated and/or amateur. A modern design, intuitive navigation and simple functionality are all required for your website to be considered user-friendly.
One feature of easy navigation is a well-developed internal network of links. These links connect subpages which help organize your website, and also better serve both users and search engines. Users can quickly find relevant content, and search engines are able to also scan and index your page for their returns.
Another key of user-friendly navigation is website responsiveness, or how well it adapts to the device on which it is being viewed. For a while it was customary to create a secondary, mobile version of a site. We all remember when a website’s mobile version crashed our phones or was impossible to use. Thankfully, technology changes quickly, and the current standard is to build one website that automatically adapts to all devices. Google’s algorithms also really like highly responsive websites. If your site doesn’t pass muster, your ranking can take a hit. Dream Chasers will guarantee you a dual friendly site.