Website Content and Links That Increase Your Online Presence and Revenue
Consumers today have never been more impatient. If you’re honest with yourself, you probably feel the same way. These days, instant gratification goes hand-in-hand with customer service. People using search engines want answers and results quickly. If your website’s content is not new, original, and fine-tuned, it will not only get passed over by the search engine, but by potential customers as well. Dream Chasers knows this and will help you develop the type of content that will not only grab the attention of your clients, but also the search engines themselves.
In addition to content, user experience is also key. Nothing will turn more customers away than a website that looks dated and/or amateur. A modern design, intuitive navigation and simple functionality are all required for your website to be considered user-friendly.
One feature of easy navigation is a well-developed internal network of links. These links connect subpages which help organize your website, and also better serve both users and search engines. Users can quickly find relevant content, and search engines are able to also scan and index your page for their returns.
Another key of user-friendly navigation is website responsiveness, or how well it adapts to the device on which it is being viewed. For a while it was customary to create a secondary, mobile version of a site. We all remember when a website’s mobile version crashed our phones or was impossible to use. Thankfully, technology changes quickly, and the current standard is to build one website that automatically adapts to all devices. Google’s algorithms also really like highly responsive websites. If your site doesn’t pass muster, your ranking can take a hit. Dream Chasers will guarantee you a dual friendly site.
Is Your Web Copy Engaging?
Your web copy may be informative—and that’s great. You want to inform your customers about the products or services you offer, your brand, key features and benefits, and so on. The question is, do people actually want to read your copy?
You can have all of the information in the world about your business and the field you are in but, if your web copy is boring and dry, no one is going to read it. Your web copy needs to be engaging.
At Dream Chasers, the copy we write is intended to not only convey information about your company and industry but also keep your customers engaged. An engaged customer is much more likely to pay attention to the key features and benefits of your company, as well as your sales pitch. This translates to a customer base that is better informed, as well as an increase in sales!
Quality Content is KEY
Content is extremely important for SEO. You want to make sure when a customer types in a keyword or phrase related to your industry, one of your articles or webpages pop up. With that said, quality is just as important. While this may sound obvious, it’s actually something that many companies neglect. Instead of focusing on quality, they focus on quantity. This may mean more clicks, but it also means fewer conversions.
Because the poor content lowers the consumer’s trust in the company.
Part of an SEO content strategy is getting blogs, articles, and web pages out there that contain keywords that drive traffic to your site. Another part is building consumer trust and establishing expertise.
If a customer lands on a blog on your website and it is filled with inaccurate information, spelling errors, and other problems, they won’t trust your company anymore. They will question your professionalism and the quality of your products and/or services.
Dream Chasers specializes in providing high-quality, informative, and engaging content. The content you receive from Dream Chasers is well-researched, accurate, easy to read, and targeted. Your customers will get value from the content on your website, which will build their trust in your brand. In turn, they will be much more likely to check out your products or services and visit your business!
Better content = more sales.