Do you have direct competitors in your space? Probably. Are they local? National? Both? And what exactly are they up to?
A competitor analysis involves learning as much as you can about your competitor so you can better understand their positioning, audience, strengths, weaknesses, and more. You can learn a lot from what your competitors are doing right and wrong. You can then take advantage of what you learn to do what they are doing better!
It’s also good to understand where you stand in the rankings to see how you can better improve your marketing materials to be more competitive in your space.
An SEO audit involves you actually taking a deeper look into your website, marketing, social media, SEO tactics, and more to better understand what you are currently doing. From there you can determine what you are doing right, what you are doing wrong, and how you stack up to your competitors. This allows you to better compete in your space.
There is a good chance that—if you haven’t previously hired someone to boost your SEO—you are doing a lot of things wrong. Even if you are doing some things right, it’s good to understand what you are doing right and why. From there, you can do more of the right thing, and less of the wrong.