How? Because you probably search the same way as everyone else…
You want something. Let’s say a dog groomer in Chicago. So that’s what you look for. Do you go two pages deep? Three? You aren’t alone in that…
You need SEO to get your company ranked higher on search engines. But what is SEO? And can you do it yourself?
SEO stands for “Search Engine Optimization.” But what does that mean, exactly?
There is always a fight for the top when it comes to search engines. Everyone wants to be on the first page, and everyone wants to rank higher than their competition. SEO is intended to boost your website in the rankings and get you in front of more customers. In order to do this, your website needs to be optimized to take advantage of search engine algorithms. Hence SEO.
SEO is made up of a variety of elements that all work together to create the best results possible. Some of these elements include:
There is a high level of expertise required to not only understand each of these concepts but also execute them well. A good SEO campaign leverages as many tools as possible to get the job done, and to keep a website at the top of the rankings long-term.
If you are considering doing SEO on your own, you’ll need to better understand what goes into an SEO campaign. In order to understand each of the concepts below, you would need to do hours of study and go through a lot of trial and error. With that said, below is more general information about what goes into an SEO campaign to better understand if you can do it yourself…
Do you have direct competitors in your space? Probably. Are they local? National? Both? And what exactly are they up to?
A competitor analysis involves learning as much as you can about your competitor so you can better understand their positioning, audience, strengths, weaknesses, and more. You can learn a lot from what your competitors are doing right and wrong. You can then take advantage of what you learn to do what they are doing better!
It’s also good to understand where you stand in the rankings to see how you can better improve your marketing materials to be more competitive in your space.
An SEO audit involves you actually taking a deeper look into your website, marketing, social media, SEO tactics, and more to better understand what you are currently doing. From there you can determine what you are doing right, what you are doing wrong, and how you stack up to your competitors. This allows you to better compete in your space.
There is a good chance that—if you haven’t previously hired someone to boost your SEO—you are doing a lot of things wrong. Even if you are doing some things right, it’s good to understand what you are doing right and why. From there, you can do more of the right thing, and less of the wrong.
Keywords are an extremely important part of SEO. When someone searches for something on a search engine, the search engine is looking for certain keywords to show the person searching the best results possible. If they are looking for a pool cleaner in Indiana, Google is going to search those terms (and similar terms) to get the best results for their customer.
In order to get the most out of your web copy and blog, you need to find what keywords are going to get you the best results possible. From there, you’ll need to implement those keywords and add them to your website in a way that is natural and organic.
This is for two reasons. First, search engines don’t like websites that spam keywords. Second, customers don’t like web copy that is jam-packed with keywords. It generally comes off as clunky and unprofessional.
To better implement your keywords and drive sales, you’ll need to learn about copywriting.
If you don’t know what copy is, it’s essentially a fancy term for the written words on your website and in your marketing materials. So, the written words on your website are called “web copy.”
Web copy is trickier to write than you may think. Not only does it need to be factually correct and free of plagiarism, but it also needs to be compelling. Web copy is a form of sales copy, and sales copy is intended to drive sales. If you aren’t great at writing copy, you are giving up a major advantage to your competitors.
There are a lot of other factors you’ll need to consider for SEO.
This includes social media, metadata, backlinks, and so much more.
With all of this in mind, you can ask yourself, “Can I do my own SEO?” I’m assuming the answer is, “No.”
You can learn the concepts above, but they take years to master. You are also busy with your business, so you’ll need to work around that. Instead, you should consider hiring a professional SEO company that can get you the results you are looking for.
Dream Chasers specializes in SEO and internet marketing. We know how to get your company to the first page of Google and keep it there. This means more traffic and more sales.
For more information about the SEO services we provide, contact Dream Chasers today. We look forward to speaking with you!
1:45
We want to help you to boost your website traffic, improve your SEO, increase your conversions, and—in turn—make more sales!