Business competition in Baltimore, MD, is fierce. Customers can spend their money wherever they choose, but you want to be the one they trust. Many of your rivals are probably already using various SEO tactics. If you’re not, then you are missing out. To effectively market your product/service online and grow your business, you need to invest in Search Engine Optimization. SEO will increase the position of your website with search engine results. That will put you on top of the list when potential clients are looking for your products/services. And that’s exactly what you want.
Dream Chasers is an experienced company that is well versed in online marketing. We can help your business grow steadily and surely. We can help you reach your full potential by devising a unique plan to optimize and position your website. You can count on us to provide you with honest feedback and recommendations tailored to your needs. Onsite and offsite SEO services we provide will translate into a growth of your business. Give us a chance to prove it. Contact Dream Chasers today!
Investing in SEO
The Internet has changed the business world, and there is no question about it. The way people shop and look for information today usually begins with a Google search. You want to make sure that your company comes up front and center when users are looking for businesses in your field. How do you ensure your website’s high Google ranking? Through various SEO strategies provided by Dream Chasers.
How SEO began
Whenever you have a question, chances are you’re using a search engine to find the answer. Google, the most widely used search tool, ranks websites and their content. The highest scoring sites are posted on the first page of search results. How is this score determined? There are many factors, among them your network of links. The more links you have, the higher your score. SEO became a necessity when Google started ranking sites and businesses began racing to get the highest possible ranking. Today, Search Engine Optimization is an essential online marketing tool.
Although the algorithms have changed to curb the unhealthy race, the main idea of posting the most relevant results first, remained. If you want to rise above the competition, hire Dream Chasers to do the SEO for you.
There are two types of SEO: onsite and offsite. Onsite SEO is dedicated to optimizing the various components of your website to attract more users and increase your ranking with the search engines. What does onsite SEO entail? High-quality content, meta tags, headlines and multimedia.
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Snippets of text describing a page’s content are called meta tags. The title of your website is a type of a meta tag.
Search engines display the <title> of your website. The more attention-grabbing and easy to remember it is, the more traffic it is likely to generate. A well-designed <title> needs to include keywords and be no more than 70 characters long to be fully displayed.
<Description> is another type of a meta tag. It’s a description of your website that is displayed below the <title>. Again, a good <description> is relevant, easy to read and engaging. It should be no longer than 156 characters and provide a good sample of your website’s content. Internet users scan through descriptions quickly, so you want to make sure yours stands out.
<ALT> tag is another meta tag you should be aware of. It is a concise, hidden text description of an image on your website. Well-written <ALT> tags improve the accessibility of your site and the probability of it appearing on the first search results page. They are often used by people with web-reading software.
<Keyword> is another significant tag to keep in mind. Every business needs to choose keywords and phrases that best describe the products/services they offer. What words would users type in to look for your company? <Keywords> are a big part of the SEO process. For your site to be successful, the right <keywords> need to be chosen in the right volume. To find out more specifically what words and how many are needed, SEO audits and market research are performed.
Website Content and Links
Keywords bring us to website content. It is extremely important that the content on your site is of the highest quality: well-written, engaging and relevant. Today, customers are used to finding content easily and quickly – and you need to cater to that to expand your business and increase your profits. Having your website show up at the top of search engine results will definitely help you achieve those goals. Dream Chasers can assist in helping you realize your site’s full potential. We can develop content that will please the audience and meet all search engine guidelines. Website optimization and positioning with Dream Chasers is just a few clicks away.
Another important factor that can make or break a site is user experience. In addition to great content, users need to feel comfortable navigating your site. A pleasant user experience translates into a good first impression, which can help create a positive image for your business. What your site needs is a modern design, intuitive navigation and simple functionality to be considered user-friendly.
Easy navigation is directly related to a well-developed system of internal links. They connect subpages and help keep your website organized. They also make it easier for search engines to find your site and index it.
As we’re discussing user experience, we would be amiss to not mention website responsiveness. The more responsive your site is, the higher it will be ranked by Google’s algorithms. What it means is that your website should load easily and present well on any device – laptop, phone, tablet. A while back it was customary to create two versions of a site – a stationary and mobile. Now, with the advances in technology, it’s easier to adapt one site to all devices. Dream Chasers can help you make your website user-friendly.
Offsite SEO are essentially all activities done outside of your website that aim at raising it’s ranking with search engines. A big part of offsite SEO is link building.
Building links is all about getting more traffic to your website. The more users visit your site, write about it, share it – the better for you. One has to be very careful with links though, because there are many dubious or simply dangerous sites that could negatively affect your page
Best links come from highly-visited places, such as:
- Social Media – popular social networking sites (like the well-known Facebook, Instagram, Twitter, etc) generate high page rankings, therefore they will have a positive impact on the position of your website as well.
- Social bookmarking sites – when you allow others to share your links, your website visibility increases.
- Website directories – subscribing to these directories will help you raise your site’s position and give you an opportunity to showcase your page to other users by including a short and unique description.
- Catalogs of graphics and video – this is rather simple: the more multimedia elements you post on your site, the more links you will generate.
- Guest postings – these are highly beneficial because they add new links to your website, while also allowing you to expand your market to new users.
Hiring an SEO Agency
Incorporating SEO strategies in a highly competitive market like Baltimore, MD is almost a necessity to expand your business, reach more customers and increase your profits.
When searching for a reliable and knowledgeable SEO agency, stay away from those promising you quick results. As we’ve demonstrated here, search engine optimization is a long process, not a one-time service. It often takes anywhere from 3-4 months to see actual results. But once they come in, they are steady and long-lasting. You may wonder why so long? The answer is quite simple – every step of the process needs time to be enforced. Once the changes have been applied to the website, the search engine crawler needs to recognize them and index the new content. Once that is complete, your online ranking will increase and your website will start showing up at the top of the results page.
SEO is a long-term investment that has a wide range of benefits. Stand out from the crowd and become a leader – be the first company your customers see when searching for your product/service. Dream Chasers can help you make it happen. Don’t wait, reach out to us today!