Content Marketing Services in New York
Surfing the Internet, users look for specific information that will prove valuable to them, primarily high-quality content. Search engines also want such content on your website, using tools to judge its freshness, uniqueness, and frequent updates – the more, the better. Dream Chasers are top leaders in content creation, providing painstakingly personalized and “page-turning,” or rather scrolling, content.
The UX acronym relates to user experience. Internet-friendly websites are characterized not only by modern and aesthetic design. Functionality is equally important. Complicated navigation will surely scare potential consumers away, and after all, it is for them, not for search engines, that websites are created in the first place.
Internal linking is a network of links connecting subpages, relating to, once again, navigation. Links help to organize information on the website, serving both users and search engines. The first purpose makes it easier to find relevant content, the second enables scanning and indexing the page.
Website responsiveness relates to adapting your website to the device on which it is viewed. Until recently, the most common practice was to create mobile versions of page data. Currently, the standard practice is to build one version that will automatically adapt to a specific device. In the expansive era of mobile devices, responsiveness has become a standard, which has recently been contributed by Google’s change in algorithms, favoring websites adapted to mobile devices in search results displayed on smartphones and tablets. All in all, without investing in responsiveness on time, you lose your position on Google.