Fragments of text describing the content of a page are called meta tags. One type of a meta tag is your website’s title.
Search engines display the <titles> of websites. The more eye-catching and unique it is, the more traffic it is likely to generate. Keep in mind that a great <title> needs to include keywords and be shorter than 70 characters.
<Description> is another type of a meta tag. It’s like an introduction to your website that is displayed below the <title>. Your <description> should be relevant, easy to read and engaging. Keep it around 156 characters. Remember, a <description> should serve as an example of your website’s content. Customers scan through descriptions quickly, so you want to make sure yours keeps their attention.
Next up we have the <ALT> tag. It is a short, hidden text description of an image on your website. Well-written <ALT> tags improve the accessibility of your site and the probability of it appearing on top of the results page. They are often used by people with web-reading software.
<Keyword> is another significant tag to think about. Every business needs to choose keywords and phrases that best describe the products/services they offer. In other words, what words would clients use to describe and search for your company? <Keywords> are essential for the SEO process. If you choose the right <keywords>, you can really attract more clients. To find out exactly which words are the most common in your field, SEO audits and market research are performed. Dream Chasers can help you determine what key words and phrases are for your particular business.