What are Meta Tags?
Meta tags describe content. They are snippets of text that define a page’s content. Leading off, the title of your website is a prime example of a meta tag.
A website’s <title> is almost always displayed in search engines. Titles that work are those that are well thought out and well liked. Boring or long winded titles get lost in the shuffle, as will titles that don’t relate to your product and those missing keywords. Titles must be succinct and fewer than 70 characters. Longer than that, and even if the search engine picks them up, they won’t display in their entirety, thereby losing whatever impact they would have had.
The <description> is a second meta tag. On your search engine return, this will display below the title. It should also contain key words and phrases. There is a character length s for this feature as well. <Descriptions> should not be longer than 156 characters. The best <description> tags are a preview of your website’s content. Perhaps, slightly more detailed than a slogan, customers should be able to glean from this description exactly what they will get from your site, if they decide to click on your link
Yet another important tag is an <ALT> tag. It is a short, unseen text description of an image on your website. Carefully considered <ALT> tags sharpen your site by improving its accessibility and probability of appearing higher in search results. They are especially effective for users with web-reading software.
Perhaps, the easiest tag to overlook is the <keyword> tag. Using concise, specific language often repeatedly, will not only hammer home a message, it will score well with the search engines. Your strategy needs to be describing yourself in a way that makes you easy to find if someone were looking for your company without knowing anything about you other than what you sell. In order to be successful, you have to use the right <keywords> in the right volume. To satisfy this balance, SEO audits and market research are used. Dream Chasers are experts in these tools and methods and can help you find a winning formula for your website.