What are Meta Tags?
Meta tags are essentially content descriptors. They are fragments of text that define a page’s content. The title of your website, for example, is a type of a meta tag.
The title of your website includes some of the first words users read about your business, because they are displayed by search engines. Therefore titles should be well thought out and original. Irrelevant titles or those missing key words will simply get lost in the crowd. It’s good to keep in mind that titles should not be longer than 70 characters, otherwise they will not be displayed by search engines in its entirety.
Another example of a meta tag is the website’s description. This is the part that is displayed right below the title on Google’s return page. A good description should include key words and phrases, and be about 156 characters long. It should serve as a preview of your website and pique the interest of potential customers.
ALT tag is another type of meta tag. It is a hidden, succinct description of an image on your website. ALT tags can increase the accessibility of your website and its position in search engine results. They are often used by users with web-reading software.
One more meta tag we want to mention is the <keyword> tag. Using specific words repeatedly will ensure that your message is retained by customers as well as search engines. The goal is to describe your business in such a way that will make it easy to find when potential clients are looking for the goods or services you offer, without knowing your company. The key is using the right words in the right volume. To help achieve that goal, Dream Chasers use SEO audits and market research. We are experts in this field and use various tools and methods to help your website stand out.