A Little Bit More About
Website positioning is a name that simplifies SEO strategies. In practice, it boils down to the fact that the patient sees a given page high in Google search results when they are looking for a dental practice in close proximity. By optimizing your dental office’s website in this respect, it gains a strong position in search engines
Patients can search
for a dental practice in two ways:
They do not know the name of a particular dentist or the practice – they are merely looking for information about a specific service or treatment. Patients may enter such keywords into Google: Dentist Chicago, root canal treatment San Diego, dental clinic New York, the best dentist Miami.
Who is your target audience:
An individual who wants to make an appointment to see a dentist for specific treatment or is looking for their new dental home without being determined to choose a particular provider.
They know the name of a potential dentist and look for a page with contact details or a specific offer they came across. Patients may enter such keywords into Google: dentist name and reviews, dental practice Chicago opinions, dental provider offer (Doctor Smith + dental implants)
Who is your target audience:
An individual who already knows the dental practice or the specific dentist, is an existing patient, or who knows someone already seeing that provider.
Dental SEO: How to Position Your Website
In order to attract new patients, Internet sites must be positioned under specific slogans (keywords) regarding services, as shown in the first example: Dallas dental implants, San Francisco veneers, or Colorado Springs teeth whitening
A potential patient who knows the name of your dental practice (“Dental Arts”) and is looking for the services you offer will indeed find desired information by adding “dentist” or a similar keyword. Currently, Internet users do not perform searches by entering only a single word into the search engine; rather, they utilize phrases, such as “Dental Arts” New York City services.
The name of the website itself (your domain) is not of vital importance – if a patient is looking for dental services in Arlington, Texas, they will eventually find whatever is desired, depending on who appears to be more competitive with best reviews and Google positioning.
Why is dental SEO different?
While becoming a dental professional often takes years, many sleepless nights, real work and determination, and loads of student loans to accomplish, the same cannot be said for creating a website and calling yourself an SEO expert – let alone a dental SEO professional. With the right content and some industry tricks, you don’t even need to back up your claims. You can begin scamming and damaging the reputation of authentic and ethical marketing specialists that bring desired results.
Even attending online courses and credible seminars that will teach the basics of optimization and marketing, without technical expertise and experience in dental SEO, there is little anyone can achieve in a timely manner. You do not deserve to be an experiment and training puppet, and here’s why:
SEO specifically targeting dental offices is terribly difficult. Hiring the wrong person for the job is not only a waste of your time and money but can also turn out to hurt you in the long run, damaging your already questionable rankings or doing nothing to optimize your website. Many elements come into play to perform an excellent marketing SEO campaign, and all of them require a level of professionalism, experience, and continuous mastering:
- Google continuously changes its algorithm, requiring you to adapt your methods to fit the current scenario.
- Understanding how new web technologies and optimization techniques work is key in order to achieve set goals.
- Testing, testing, testing – trying and evaluating content marketing strategies, correctly identifying trends, and analyzing the results;
- Developing strategies exclusively for dentistry-related concerns that are cost-effective, controllable, and manageable;
- Identifying the best keywords for your location;
- Analyzing and dissecting your competition;
- Developing a customized plan to beat your competitors;
- Creating exceptionally well-crafted and valuable content to attract optimal dental clients;
What most marketing specialists do not want you to know is that search engine optimization (SEO), along with other essential methods, is a time-consuming process, not a band-aid on your brand’s extensive wounds or an easy fix. If you desire authentic results that will benefit you and your business for a lifetime and bring superb return of investment, you need dental SEO that puts in the work, skill, effort, and dedication.