If you have a business website in Birmingham, AL, you have probably heard about SEO. SEO, or search engine optimization is a multistep process to improve the position of your website in search engine results. It entails various techniques that enhance your websites’ visibility and manage the online marketing of your business. There are two main types of SEO: onsite and offsite.

Dream Chasers are experts in the field of search engine optimization. We have the skills and knowledge to help you expand your business online. We believe in being transparent and closely collaborating with our clients to reach their goals. Are you interested in learning more? Read on and contact us today!

Investing in SEO

The internet has limitless potential. It is a constantly expanding source of information. Search engines help users sort out the data, deciphering between relevant and irrelevant findings. They make it easier to detect sites that best match your query, without having to dig through a ton of unrelated pages. Creating a website and having it drown in a pool of information, is not worth your effort and money. At the same time, not having an online presence means not reaching your business’ full potential. What’s the solution then? Investing in SEO.

The Origins of SEO

The need for SEO emerged with the introduction of the Google search engine in 1996, which has been gaining in popularity ever since. Google quickly surpassed other smart search engines, including the first one, Altavista. An average user would type in their query and receive precise results within seconds. Google revolutionized online data searching by ranking how closely the websites’ contents matched what the user was looking for. The more links a website had leading to it, the greater value it was assigned. The greater the value it had, the more likely it was to appear at the top of the search results.

Once website owners understood the process, they engaged in a myriad of activities (not always ethical) aimed at increasing their websites’ ranking. The goal quickly started to justify the means, which was not Google’s intention. So the company changed its search engine’s
algorithms, which also resulted in changes to positioning methods.

Onsite SEO

As we’ve mentioned before there are two types of SEO – onsite and offsite. Onsite SEO refers to optimizing elements on the website itself to get higher rankings and earn more traffic from search engines. Onsite SEO includes publishing high-quality, relevant content and optimizing HTML tags (such as meta tags), headlines and images.

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Meta Tags

Meta tags are content descriptors. They are snippets of a text that describe a page’s content. The title of your website is a type of a meta tag.

A website’s <title> is displayed in search engines. If it’s well-designed and liked by users, it can generate a lot of traffic. Therefore your <title> should grab the attention of prospective clients, while also being clear and concise. It should include the keywords and be shorter than 70 characters, otherwise Google will not display it in its entirety.

Another type of a meta tag is <description>. It is located below the title. It should contain key words and phrases, and not be longer than 156 characters. The <description> tag is essentially a sample of your website’s content. Users look for information relevant to their search inquiry, without having to visit every site.

The next tag is the <ALT> tag. It is a short, hidden text description of an image on your website. These tags help optimize your site by increasing its accessibility and probability of coming up in search results. Additionally, they’re helpful for users with web-reading software.

Another significant tag is the <keyword>. Users enter them in search engines to find desired results. <Keywords> are a major part of the SEO process. For your website to be successful, it is important to choose the right <keywords>. To help you determine the right range, SEO audits and competition research are performed. They can serve as a solid foundation of your search engine optimization.

Website Content and Links

While looking for information, users search for high-quality content. Similarly, search engines judge your website’s content by its originality and newness – the more up-to-date it is, the better. Dream Chasers understand this very well. They are leaders in creating personalized, gripping, top-notch content.

In addition to content, the user experience is equally important. A modern design, easy navigation and functionality are all necessary for your website to be considered user-friendly.

One of the aspects of easy navigation is a well-developed internal network of links. Links that connect subpages help organize your website, serving both users and search engines. They make it easier to find relevant content, while also allowing for scanning and indexing your page.

Another feature of user-friendly navigation is website responsiveness, or how well it adapts to the device on which it is being viewed. For a while it was customary to create a secondary, mobile version of a site. However, technology changes quickly, and the current standard is to build one website that automatically adapts to all devices. Google’s algorithms also favor highly responsive websites, and without it – it is easy to lose your ranking.

Off Site

The second component of the search engine optimization process is called offsite SEO. It entails various activities done outside of your website to raise its ranking with search engines (or positioning) The main aspect of offsite SEO is link building.

Link building focuses on directing traffic from other sites to yours. It is as much about quantity, as it is quality. Adding links from dubious sites could damage your page. It is therefore important to add links from places of value.

Where can you find quality links? Here are some examples:

  • Social Media – linking social networking sites with high page rankings will have a positive impact on the position of your website.
  • Social bookmarking sites – letting others share your links helps in promotion of your website.
  • Website directories – when you subscribe to those you boost your site’s position and get an opportunity to present your page to others with a concise and distinctive description.
  • Catalogs of graphics and video – the more multimedia elements you include on your page, the more links you will obtain.
  • Guest postings – not only do they add new links to your website, they also allow you to expand your market to users you haven’t reached before.

Hiring an SEO Agency

SEO is crucial in creating and maintaining a successful website. To measure the performance of an SEO agency, it is prudent to understand the positioning process. The whole procedure has many steps and takes time to start showing measurable results. For example, gaining visibility for the chosen keywords on Google, or increasing traffic to your website can take anywhere from 3-4 months. Therefore patience is key. Newly introduced optimization changes do not bring immediate results. Why? The search engine crawler has to notice them first, and then index the content. At that point your presence in search engines will start to grow continuously.

SEO is an investment that pays off in the long term. Let Dream Chasers prove it.