Website Content and Navigation
Web surfers usually look for specific information that they deem valuable. They are essentially searching for high quality content. Search engines also judge the contents’ uniqueness, freshness and recency. The better and more updated your content is, the more it helps your website’s SEO, and therefore the more users it attracts. Dream Chasers understand that and are able to provide expertly written content tailored to your specific needs.
In addition to high quality content, functionality of a website is equally important. To get a high UX (user experience) rating, a website needs to be modern and easy to navigate. User-friendly sites attract potential customers.
Internal linking influences navigation. The network of links connecting subpages helps organize information on the website. It also is helpful to users and search engines alike: it makes finding relevant content easier, and enables scanning and indexing a page.
One more important aspect to keep in mind is website responsiveness, or how easily it adapts to the device on which it is viewed. Standard practice used to be to create a mobile version of a website. Nowadays, it is common to build one version of a site that will automatically adapt to any device. Website responsiveness has become nearly a must, as Google’s algorithms also favor pages that can easily adapt to tablets and smartphones. Investing in responsiveness will definitely help you keep your position on Google.
Is Your Website Copy Engaging?
While the main goal of your web copy is to inform your customers and drive sales, this goal is basically impossible if your copy is dry, boring, and hard to read. Your web copy needs to be engaging, while also informing your customers about your products or services and their features and benefits.
Your website can be packed with great information, and you may be the top business in your field, but if no one wants to read your web copy, you’re dead in the water. Poorly written copy can easily kill your sales!
At Dream Chasers, the copy we write for our clients not only informs consumers but also keeps them engaged. Once they are engaged, they will be much more receptive to learning about the features and benefits your business provides. They will also be more likely to pay attention to your sales pitch!
Well written copy will inform your customers, convey your brand, and increase your sales.
Why You NEED Quality Content
For some companies, content is an afterthought. Many business owners have heard somewhere that they need a blog, but they ignore this because they don’t understand why it’s important. There are a few reasons why your website needs not only content but quality content…
Content is a key component of SEO. This is because content drives traffic to your website, creates brand awareness, increases trust, and boosts your SEO rankings. If you are able to write compelling copy that has the right keywords, you’ll get more clicks and retention. This turns into more sales.
The thing about content many companies neglect is quality. Instead, some lower-end SEO companies focus on bulk content and go for a “quantity over quality” approach. While this approach may drive more traffic and get more clicks, it won’t lead to retention, brand trust, or sales.
Consider it this way…let’s say you want to learn more about training your dog. So, you visit a blog with information about teaching your dog to sit. Once you get there, you find terrible content, spelling errors, and other issues. Is this going to build trust in the company? Will you want to purchase from them afterward? Probably not.
Dream Chasers focuses on a “quality over quantity” approach. While we ensure there is enough content to get your website the traffic it needs, we also ensure the content is well-written, informative, and helpful.
Along with informing your audience and driving sales onsite, content is also a great way to boost your SEO. Using keywords and keyword phrases in the content will get the attention of search engines and boost you higher in the rankings.
Reach out to Dream Chasers for informative, easy-to-read, accurate, and engaging content that drives sales, builds trust, and gets your website more clicks!
If you have any more questions about the content we provide, reach out today!