The Internet is an ever-growing collection of information from all over the world. To find exactly what we’re looking for, we all use search engines. They help us distinguish between relevant and irrelevant data.
When customers in Pasadena, California are looking for your product or service, you want to make sure that your website is the first one they see. You need a strong online presence to make profit and grow your business. That’s where SEO, or Search Engine Optimization, comes in handy. It’s a multi-step process that increases the position of your website in search engine results. To some it may seem like dark magic, but to experts like us, it’s daily bread.
Dream Chasers is a knowledgeable SEO company with years of experience in positioning websites and online advertising. We implement various techniques to enhance the position of your website and to manage your business’ marketing details. We use the latest tools and technologies to help us operate efficiently and effectively. Our team of experts performs tests and data analyses daily.
Dream Chasers SEO offers an array of marketing solutions related to SEO audits, Google Ads, Facebook Ads, content marketing and creating viral buzz. We tailor each strategy to your individual needs. We track changes in Google search engine algorithms to keep up with industry trends. We will make sure that your website is adapted to the most recent search engine guidelines. Dream Chasers will help you build your website’s ranking and increase its visibility to potential customers.
We will treat your needs as our top priority. Our goal is to be transparent and straightforward as we work closely with you. We want to deliver outstanding results in online marketing and search engine optimization that empower your business. Let us help you achieve your goals.
Short History of SEO
Introduction of the Google search engine in 1996 marks the beginning of SEO. Google has quickly become the most popular and precise search tool, surpassing Altavista, the first groundbreaking search engine of the time. Users would get more specific results with Google. Websites were ranked by the value of their content. How was that value determined? By the numbers of links leading to it. The more links from high-ranking pages, the greater the value of a website.
This was revolutionary, however, it also posed challenges. Many website owners wanted to get the highest possible rating, which meant engaging in questionable, and sometimes even unethical, activities. To put an end to these practices, Google decided to change the algorithms and positioning methods.
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Meta Tags and Tips
Meta tags are snippets of a page’s text that describe its content. They provide search engines with information about the website. There are several different types of tags, which we describe here.
An important component of a website is the <title>. It is displayed in search engines and can literally “make” or “break” a site. If it’s clear, concise and easy to remember, it will generate high traffic. However, if the <title> isn’t user friendly, it will not attract enough visitors. It is good to remember that the <title> of a website should not exceed 70 characters, as Google won’t display more than that. The <title> should also include main keywords to be successful.
Just below the <title>, you can find the <description> of a website. It is really a sample of information users are looking for. It allows web surfers to search for relevant or off-topic details, without having to explore the whole site. <Description> should not be longer than 156 characters and, just like the <title>, should include most important phrases and keywords.
Next is the <ALT> text. It is really a hidden alternative text that provides information about an image on a page. These tags are useful in SEO because they increase the probability of the website showing up in search results. In addition, they are helpful for web-reading software users.
The quintessential meta tags are <keywords>. Internet users type them in to find pages they are looking for. It is crucial to choose the right <keywords> to describe your business. SEO audits and competition research are extremely helpful when choosing the best range of <keywords>. Successful SEO depends on the knowledge of key phrases used in the field and an understanding of marketing strategies used by competitors.
Website Content and Navigation
Web surfers usually look for specific information that they deem valuable. They are essentially searching for high quality content. Search engines also judge the contents’ uniqueness, freshness and recency. The better and more updated your content is, the more it helps your website’s SEO, and therefore the more users it attracts. Dream Chasers understand that and are able to provide expertly written content tailored to your specific needs.
In addition to high quality content, functionality of a website is equally important. To get a high UX (user experience) rating, a website needs to be modern and easy to navigate. User-friendly sites attract potential customers.
Internal linking influences navigation. The network of links connecting subpages helps organize information on the website. It also is helpful to users and search engines alike: it makes finding relevant content easier, and enables scanning and indexing a page.
One more important aspect to keep in mind is website responsiveness, or how easily it adapts to the device on which it is viewed. Standard practice used to be to create a mobile version of a website. Nowadays, it is common to build one version of a site that will automatically adapt to any device. Website responsiveness has become nearly a must, as Google’s algorithms also favor pages that can easily adapt to tablets and smartphones. Investing in responsiveness will definitely help you keep your position on Google.
Off Site SEO
Another important aspect of search engine optimization is off-site SEO. It refers to actions taken outside of a website that impact its ratings. It essentially refers to positioning and link building – getting as many links as possible on your website to direct traffic from other sources to your page. Link building is as much about quantity as it is about quality of the links. Steering clear from dubious websites to prevent damaging yours is necessary, and Dream Chasers are well aware of that.
So where do we look for quality links? An array of places:
- Social Media – links from high ranking social networking sites positively impact the position of your website.
- Social bookmarking sites – the more links you send and share, the better.
- Website directories – allow you to present and position your site with a short, unique description.
- Catalogs of graphics and videos – including multimedia leads to obtaining additional links.
- Guest posting – publishing guest posts and blogs helps with reaching new audiences, and creates more links.
SEO Company Analysis
It’s important to understand the process of search engine optimization to accurately measure the performance of an SEO company. Page positioning, increasing visibility and user traffic take time. So when can you expect results? Generally speaking, the first effects should be visible within 3-4 months of starting SEO. As time goes by, your visibility and traffic will further increase.
Optimization changes take time to generate results. The search engine crawler first notices them, then indexes the content – and that finally affects your presence in organic search results.
SEO is an investment that requires patience. It does, however, bring great results and pays off in the long run.