A SHORT HISTORY OF SEO
Depending on your line of business, some of your youngest clients may not literally know a world without Google. Even those of us who have adapted to the changing times rarely pull out a phone book or local newspaper anymore. Search engines are the start, if not the finish, of most people’s research. If you’re not visible there, you may as well be invisible.
In the early days of Google, links were used to rate which sites rated highest. It was primitive, by today’s coding standards, and web-designers quickly learned how to game the system, using not-so-secret strategies to boost their sites’ standings. In an ever evolving cat-and-mouse game, Google then changed their algorithms to include other, more relevant factors. While link-building still plays a role in SEO, a more balanced approach is called for to win today’s game. Content, keywords, and user-friendliness are now part of the ranking system, and with more factors to consider you need pros to build you a top-notch website. Dream Chasers have the tools, experience, and design capability to move you up Google’s rankings. Your recreated and reimagined website will wow you and your customers. Engaging content, dynamic links, and ease of use will make your website stand out!
Two SEO strategies you need to know about are onsite and offsite SEO. We’ll discuss each, but first, Onsite SEO. This strategy involves actions focused on optimizing different components of your website with the goal of attracting new users, thereby improving your site’s ranking with Google. We split our attention on creating relevant meta tags, writing high-quality content, including succinct headlines, and the use of smart multimedia.