ORIGINS OF SEARCH ENGINE OPTIMIZATION (SEO)
It’s almost impossible to imagine (or remember) a time before Google. People used phone books, magazines, and relied on personal references to find businesses to deal with. Now, any question can be found in seconds, and practically any product can be on your doorstep by tomorrow. Technology has improved our ability to deliver to our customers, but Google still is the gate-keeper to who is able to find your business.
Initially Google used a system of links to determine which sites would display highest. Once savvy web-designers figured this out, they worked on cheating to enhance rankings. Google, then countered by changing their algorithms to give more credence to factors that are more relevant. Link building is still a part, but you need a more holistic approach to building a site that will win the Google ranking game. Website traits are scored differently, with values being assigned based on factors such as usability and keywords. The formula is a little more safe-guarded than it used to be, but Dream Chasers has the tools and expertise to help get you there. Your site must not only look great, but it has to exude compelling content as well. We can deliver on both.
One of our two main strategies, Onsite SEO, focuses on you and the way your website presents itself. We look at what content you present and the layout and ease of use of your site. If your site is out of date, with broken links, or aging content that is no longer useful, we’d be looking at a complete overhaul. The ultimate goal is to get your site scored more highly, so more people view it, review it and maybe even add links to it. We’ll give you an honest assessment of what should stay and what needs to go, and our advice on building something better.
“Onsite SEO” loosely translated means “on point” or “on message.” What you’ll hear from us over and over is relevancy. Excessive text bogs down value. Dream Chasers will curate a site that focuses on the core of what you want to say to your clientele. We’ll hone your message and other key components of your site to give you a modern professional appeal that will not only look great and work well, but also be well received by search engines.