A SHORT HISTORY OF SEO
Search engines. Who doesn’t use them and rely on them every day? It’s hard to imagine our world without them. Search engines sort and index millions of pages to make sense of the influx of information and to help us find answers to our questions. Google has become the most popular search engine, perfecting the process of ranking websites.
Here’s a simplified version of what Google does: it assigns values to certain characteristics of a website. The most popular and user-friendly pages with relevant content and a solid network of links, among other things, get the highest ranking. It’s because of this system that the need for SEO was born. Throughout the years, Google has changed its algorithms to prevent any unethical practices, however the idea of ranking websites prevailed.
Dream Chasers understand the importance of having a high Google ranking. We can take care of all the elements of your website to ensure it rises to the top of the results page.
Search engine optimization can be divided into onsite and offsite SEO. Onsite SEO deals with applying changes directly to your website to raise its Google ranking. It entails improving the design, eliminating technical errors and refining the content.
Content is very important and can be crucial in determining your website’s success. High quality content is well-written, relevant and engaging. It captures the attention of all types of readers. If the content of your website is dull, repetitive or full of mistakes – it will not be well received by potential customers.
In addition to content, onsite SEO focuses on developing and enhancing meta tags.