What are Meta Tags?
Simply put, meta tags describe content. They are short snippets of text that define your website’s content. Your site’s title is an example of a meta tag.
A website’s <title> is typically what is highlighted in the first line of search engine returns. Effective titles are short, clever and attention-grabbing. If your website’s title is bland, or too long, search engines will not display it. Titles should be less than 70 characters in length, should relate to your product, and contain keywords.
Below the title, the <description> meta tag is displayed. It should also include keywords and significant phrases. There are 156 characters to use, so it still needs to be short, however it should be a good preview of your website’s content. A customer reading a description should get a good idea of what your site is all about. You only have a few seconds to convince them to click on your link before they move on to the next site
Another important tag is the <ALT> tag. This is a short, often hidden, text description of an image within your website. Wisely chosen ALT tags have many benefits: they improve your site’s visibility within search engines, improve scoring, and increase your chances of appearing higher in results. For users with web-reading software, this is particularly effective.
The main driver of SEO, however, is the <keyword> tag. By carefully choosing words and phrases in the right volume, you can convey the message you need to better, while scoring higher with the search engines. How to go about the process of picking keywords? Think of words that you would use to describe your company/product/service to someone unfamiliar with it. How could someone, who has never heard of your company, find you? Choosing the right keywords can help you achieve success. Dream Chasers use SEO audits and market research to help with the process.