What are Meta Tags?
Meta tags characterize content. They are pieces of text that define your website’s content. The first meta tag to concern yourself with is your site’s title.
A website’s <title> is typically what is highlighted in the first line of search engine returns. Effective titles are popular, concise, and clever. If your website’s title is non-descript or worse too long, search engines will have difficulty picking them up. Titles should be less than 70 characters in length, should relate to your product, and contain at least a few keywords.
Below the title, the <description> meta tag will display. This will also need to include keywords and phrases. There are 156 characters to play with here, so you’ll still need to be brief, but your description should preview your website’s content. A customer reading this should instantly have a good idea of what your site is about. You have 3-5 seconds to sell them on why they should click on your link before they move on to the next site.
Another important tag is the <ALT> tag. This is a short, often hidden, text description of an image within your website. Wisely chosen ALT tags improve your site’s visibility within search engines, improve scoring, and increase your chances of appearing higher in results. For users with web-reading software, this is particularly effective.
The main driver of SEO however is the <keyword> tag. By using carefully chosen, succinct language in the right volume, you can not only convey the message you need to better, but it will score higher with the search engines. Think of keywords that you would use to describe your company to someone completely unfamiliar with your product or your brand and start from there. How would someone who never heard of your company find you, if they didn’t know your name or exact location. Success comes from choosing the correct keywords. Dream Chasers uses SEO audits and market research to find the right formula for your business.