Your business faces a multitude of challenges every day. Perhaps none is more unique that standing out from your competition online. As more and more people turn to search engines as their first stop in online shopping (for any product or service), having a presence online has never been more important. If your website is buried on page 3 or 4 of a search in your area, you may as well not even exist, because the average customer will never see your site. SEO (Search Engine Optimization) will refine your website with the characteristics that will be picked up by search engines and elevate your position in search engine returns. More visibility means more business.
Dream Chasers has the technical savvy and know-how to help you effectively market your business. We’re honest brokers who won’t hesitate to give constructive feedback and an open exchange of ideas. We want you to be proud of your website and offer two strategies, onsite and offsite SEO, that can make that happen. Reach out to us today and let us get started on this critical project.
Investing in SEO
We truly believe that SEO is a worthwhile investment for your business. So much in today’s society revolves around the Internet and the ability to get solutions quickly. People don’t have the patience to scroll through pages of search engine returns. They know the first few links shown are going to be most relevant. To get to that position, your website must contain content that is concise, fresh, and well-received. Dream Chasers uses SEO to optimize your site, lift your search engine ranking, and improve your stature when measured against your peers.
The Origins of SEO
Search engines have come a long way since Yahoo, Lycos, and Altavista came on the scene over two decades ago. Google has effectively cornered the market, by developing meticulously designed algorithms and is generally the go to source today. Google had to improve because web developers were finding ways to “game the system” by throwing as many links to a particular site as possible. Now, Google uses more sophisticated means to rate and score the most relevant sites for a given search.
Values are now assigned to certain website traits, and rankings are established that put the most useful and visited sites at the top of a search return. Like credit scoring the formula is closely guarded, but there are some known factors which we’ll get into later. Such is the genesis of SEO. Two concepts have remained paramount however: relevant content and user-friendliness. Your website may look beautiful, but without proper content, it won’t get search engine traction. Conversely, you can have great content, but if the user experience is a nightmare, your ranking will be bogged down too. Dream Chasers can help you get the best of both worlds.
Let’s discuss Onsite SEO first. This strategy focuses on your website, reinventing it so search engines pick it up and score it highly. The best way to do this is to audit your site’s content. Improve what works and will attract attention and remove what takes away from that objective.
Dream Chasers will help refine your website’s messaging, ensuring that your content is “on point.” Relevancy is the key. Excess text can bog down value. Onsite SEO will bolster your site’s content, emphasizing the crux of what you want to communicate to your customers. We’ll sharpen the important components of your site from HTML tags to headlines to images. Your site will have a sleek, modern look pleasing to your clients and most importantly well received by search engines.
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What are Meta Tags?
Meta tags characterize content. They are pieces of text that define your website’s content. The first meta tag to concern yourself with is your site’s title.
A website’s <title> is typically what is highlighted in the first line of search engine returns. Effective titles are popular, concise, and clever. If your website’s title is non-descript or worse too long, search engines will have difficulty picking them up. Titles should be less than 70 characters in length, should relate to your product, and contain at least a few keywords.
Below the title, the <description> meta tag will display. This will also need to include keywords and phrases. There are 156 characters to play with here, so you’ll still need to be brief, but your description should preview your website’s content. A customer reading this should instantly have a good idea of what your site is about. You have 3-5 seconds to sell them on why they should click on your link before they move on to the next site.
Another important tag is the <ALT> tag. This is a short, often hidden, text description of an image within your website. Wisely chosen ALT tags improve your site’s visibility within search engines, improve scoring, and increase your chances of appearing higher in results. For users with web-reading software, this is particularly effective.
The main driver of SEO however is the <keyword> tag. By using carefully chosen, succinct language in the right volume, you can not only convey the message you need to better, but it will score higher with the search engines. Think of keywords that you would use to describe your company to someone completely unfamiliar with your product or your brand and start from there. How would someone who never heard of your company find you, if they didn’t know your name or exact location. Success comes from choosing the correct keywords. Dream Chasers uses SEO audits and market research to find the right formula for your business.
Website Content and Links
The expression, “If you’re not first, you’re last” is more than just a pithy movie quote, it also applies to search engine returns. Think about your own behavior, how often during your searches do you continue past the first page of results? An effective execution of SEO strategy can put your business on that much sought after first page of returns. Dream Chasers will offer the opportunity to be found first, leaving it to you to do what you do best, serve your customers.
In order to get that first page status, you need both content and user experience. Sites are expected to transition seamlessly between computer users and mobile users. Your links need to work properly and integrate well with any payment or shipping services you use. Links bind your subpages and portray an organized look and feel. Not only is it easier for your customers to navigate the sight, but the search engines have an easier time parsing the information as well. Getting to your site is one thing, leaving a positive impression is another.
Dream Chasers also offers an Offsite SEO strategy. This focuses on building your profile through sites outside of your own website that may not be entirely in your control. Offsite SEO is accomplished mostly by link building and letting others promote your business for you.
We all read reviews, and while many should be taken with a grain of salt, we all still read them. Reputation is still important, especially in these times where word can be spread faster than ever before. You want people talking about you and you want the sources to be reputable. The best links are high-value sources that also rank high in search engine returns.
Some examples include:
- Social Media – From influencers to your own business pages, sites like Facebook, Instagram, and Etsy are all obviously massively popular. A positive presence on these platforms will yield high page rankings and lift the position of your website.
- Social bookmarking sites – Sites like Pinterest and Reddit allow others to share your links which helps the visibility of your website.
- Website directories – The equivalent of a 21st century phone book. By subscribing to these directories, you raise your site’s position and give yourself the chance to market your page to others who are perhaps already looking for you or your specific service.
- Catalogs of graphics and video – The more multimedia elements you include on your page, the more links you will get. Make sure you choose wisely though to avoid things like copyright infringement.
- Guest postings –By allowing others to write about or reference your work, you add more links from more sites that further raise your site’s profile.
Hiring an SEO Agency
You would never consider opening a business in this day and age that doesn’t have a website, right? You probably have already invested resources in building a site. If not professionally, you’ve at least spent your own time, trying to build a site that will lure customers and build your brand. Now, more than ever is the time to double down on that commitment and truly invest in taking the next step.
The difference between us and the other guys, is that we are not about false promises or unrealized expectations. We are honest about the process. If you choose Dream Chasers, we can’t promise overnight success. That’s not how our business works. SEO is a multi-step operation that can take several months to fully generate results. That’s because with the sheer volume of information the search engines have to sift through, changes can take time to bubble to the surface. Our changes will make a difference though. You will see it. Your profile will improve, and you will see more business and unique visitors to your site. You need SEO to stay competitive with your peers. Dream Chasers is excited to be your partner in this endeavor. Contact us today!