What are Meta Tags?
Meta tags are content descriptors. They are bits of text that describe a page’s content. For example, the title of your website is an example of a meta tag.
A website’s <title> is displayed in search engines. A well designed and well liked title will generate more traffic than a bland or nondescript one. Titles that have little to do with your product or service or one’s that are missing keywords will get passed over by the search engines. Titles must also be fewer than 70 characters or even if the search engine picks them up, they won’t display in their entirety.
A second type of a meta tag is <description>. This displays below the title. The description also must contain key words and phrases. <Descriptions> maximium length is 156 characters. The <description> tag should be a sample of your website’s content. Consumers are quickly scanning these search returns and want to know the jist of a site, without having to click on every link.
Another key tag is the <ALT> tag. It is a brief, hidden text description of an image on your website. Well-chosen <ALT> tags optimize your site by improving its accessibility and probability of appearing higher in search results. They are particularly useful for users with web-reading software.
One other important tag is the <keyword>. Think to yourself for a moment, if someone were looking for you, aside from your company name, what keywords would people most likely use to find you. <Keywords> are maybe the most important part of the SEO process. For your website to be successful, the right <keywords> must be chosen and used in the right volume. To calibrate this balance, SEO audits and market research are used. These tools help maximize your search engine optimization.