Can I Do SEO on My Own?

You’ve probably heard the term “SEO” thrown around before. You may not know what it is or what it means. Even if you have a general idea, you may not be sure what it entails. Is SEO easy to learn, though? Can you do it on your own? What does it involve?

Below is more information about SEO and whether it’s a task you should take on for your business…

What “SEO” Stands For

SEO stands for “Search Engine Optimization.” In short, this is the process of optimizing your website in a way that you rank higher in search engines. So, if someone goes to Google and types in “fitness center in Chicago” and you own a gym that has good SEO optimization, you’ll pop up on the first page of Google. You may even be the first link people see (after Ads)!
Now that you know the what, you are probably wondering about the why.
SEO is extremely important for driving traffic to your website and, in turn, driving traffic to your business. Whether you own an online store, a restaurant, a gym, or any other type of business, you need good SEO to thrive in your industry. This includes both B2B and B2C businesses.

Get Your Ducks in a Row

A lot of old-school business owners want to rely on traditional advertising, foot traffic, and word-of-mouth. These older methods can help to drive traffic, but they likely aren’t enough. This is especially so if you are in an area that has a lot of competition and/or you have a business that doesn’t get a lot of foot traffic.

There’s a good chance that your competitors are using SEO to drive traffic to their businesses. Even if you have owned a business for a while, a new competitor can swoop in and steal a lot of your business by boosting their SEO. It should come as no surprise that over 85% of people search online to find local businesses. Even more so for online businesses (of course). If you don’t get with the times, you are going to miss out.

What Does SEO Involve?

Now that you understand what SEO is and why you need it, you are probably wondering what it involves

How does a company boost their SEO? And what is it that SEO companies like Dream Chasers do that is so important to the growth of your business?

Get to Know Your Client Base

Competitor Analysis

When you search Google for a keyword related to your business, what comes up? Go ahead and open up another tab, then type your industry + city into Google. Check your results. If you’re lucky and/or your SEO is already optimized, you may be on the first page of Google. That’s great! If you haven’t optimized your SEO, you may have gotten lucky and can easily get pushed further down the ranks by a competitor.
There’s a good chance, though, that you are pretty low on the rankings if you haven’t implemented an SEO campaign. This is especially so if you have a lot of competitors in your space. If your business is local and brick-and-mortar, you may have a lot of similar companies in the area you are competing against. It’s important to take a look at these competitors and see what they are up to. You need to see what strategies they are using, what keywords, and other factors that are helping to boost their rankings.
Once you understand your competitors, you can start making changes to your own site to better compete with other companies in your niche.
If you aren’t sure how to do a competitor analysis, reach out to Dream Chasers. We’d be happy to take a look at your competitors and see what SEO tactics they are using. From there, we will put together a plan of action for you to not only compete, but win!

SEO Auditing

Not only do you need to understand what your competitors are doing, but you also need to understand what you are doing. If you know some of the basics, you may have already implemented some SEO tactics. If not, you may have at least lucked into some keywords that boosted you in the rankings a bit.

With a proper SEO audit, you can take a look at the numbers and see how successful your SEO campaign is. From there, changes can be made to improve your SEO.

Boost Your Traffic

Keyword Selection

The right keywords can make or break the success of your SEO campaign. In order to get the best results possible, you’ll need to not only find the right keywords but also implement them properly. Dream Chasers is able to find the best SEO keywords for your website and make sure they are being used the right way to get you the best results possible.

Creating Content

Not everyone is an amazing writer. Even those that are may not have the time to write a bunch of blogs and web copy. Leave it to the professionals! Dream Chasers employs outstanding writers that will create engaging copy and content for your website.

This encourages customers to visit your website, click around, see you as experts in your field, and purchase from you!

Look Over the Results

Can I Do SEO on My Own?

Maybe. SEO is a complex field and can take years to master. If you have a background in it, you may be able to do it yourself. Otherwise, probably not. Even if you do know how to improve your SEO, you probably don’t have the time. You have a business to run! Instead, allow Dream Chasers to take care of your SEO. That way you can focus on doing what you do best and deliver outstanding products or services to your customers.

Contact Dream Chasers Today!

Have any more questions about SEO? Want to learn more about our services? Contact Dream Chasers today! We’d be happy to speak with you about the services you provide, your company, your needs, and how we can help you to reach your marketing goals.

Dr. Shawn Van de Vyver
Dr. Shawn Van de Vyver
Owner of 2 Dental Practices
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