There are two main ways that people get to the top spot on Google—paid ads and SEO. Depending on your field and competition, you may be able to get to the first spot with ease. If you face tough competition and big competitors, though, it may take a bit more time and effort. This is especially so if you are trying to run your own SEO campaign…
Below is more information about SEO, how you can use SEO to boost yourself up in the rankings, what paid advertising is, and which you should consider for getting your website on the front page of Google.
SEO stands for, “Search Engine Optimization.” This is the process of getting your website higher up in the major search engines like Google and Bing. This may be as high as the first on Google search.
SEO isn’t just one thing, though. Instead, SEO involves a set of tools and techniques that provide search engines with the information they need to better rank you. In order to get a higher spot in the rankings, search engines need to see your website as valuable. This is done by optimizing the site to be more visible to search engines.
While SEO is pretty complex, there are some basic components of any SEO campaign. These include:
In order to get the best SEO results possible, it’s best to run an SEO campaign that leverages all of these tools in tandem. If done correctly, Google and Bing will see your website as more valuable, and you will begin climbing the ranks of various search engines. Over time, you will get to the first page, and possibly even the first spot!
The short answer to this question is, “Yes.” With that said, it can actually be a very complicated question…
As was mentioned before, your competition is very important when it comes to your rankings. If you are in an area with no direct competitors or you are at the top of your field, ranking high can be easy. If you are competing against major chains, it can be much more difficult.
There are two different ways to get to the top of Google and Bing—Ads and SEO. Ads cost money directly, while SEO costs money initially when you hire someone to optimize your website for SEO.
Below is more information about how (and if) you can pay to get your site to the top of the rankings…
If you search for something right now on Google, the first spot is going to be an ad. Google prioritizes paid ads, as that’s part of how they make money. In order to compete for these spots, you are going to have to spend some money.
It goes beyond throwing a few bucks at the problem, though. First, there are a lot of parameters you need to learn in their ad software. You also will need to learn some SEO techniques to ensure your ads perform better. Once you learn all of this, you will need to split-test your ads to see which ads perform better.
Let’s say you get to the point where your ad is as good as it possibly can be. This may get you to the top as long as you are running ads. The moment you stop running ads, though, you disappear from the top of the page.
Even with the best Google ad possible, you also need to consider your competition. If they are able to outspend you (especially on a regular basis), there isn’t a whole lot you can do.
Let’s say you own a clothing store. Can you outspend Old Navy? The Gap? Wal Mart? If not, don’t expect to be at the very top.
There is another way to rank high, though…
SEO allows you to get to the top of the organic rankings. This means the results beyond the ads. Funny enough, many people will skip past the ads to try to get to organic traffic, as it is generally more valuable.
In order to reach the top of the organic rankings, you need good SEO. This will allow you to leapfrog over your competition and take the top spot.
One of the core differences between ads and SEO is how long you will stay at the top. With a great SEO campaign that is updated often, you can sit at the top for long periods of time—even after you’ve paid for a company to provide you with SEO services.
Think of it this way—ads only stay at the top when you are actively running them. With good SEO, your website will sit at the top of the organic rankings passively. While there may need to be updates here and there, you can move your way to the top and stay there without additional spending.
So, the question becomes whether you should run paid ads or hire someone for SEO. This is especially the case if you don’t have the time or money for both.
If you would like to stay at the top for a long period of time, you’ll want to hire an expert SEO company like Dream Chasers.
Dream Chasers is able to boost your organic ranking and drive traffic to your site. This means a higher spot in the rankings, and more sales!
Reach out to Dream Chasers today to learn more!
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