What SEO Consists Of…
Once you learn how to run an SEO campaign, you’ll have to put what you learned into action. Below are some of the things that SEO consists of…
You probably have a website already. Maybe you spent an afternoon on WordPress building it yourself. Or maybe you hired someone. Once you learn about SEO, you’ll need to perform an SEO audit of your website. When you do this, you can find out what you are doing right and wrong. From there, you can fix the leaky holes in your ship.
Empowered with a strong understanding of SEO and marketing, you can take a look at what your competitors are up to. You can then better understand what methods they are employing to boost their rankings. This may include keywords, a blog, meta tags, and other things that are allowing your competitors to rank higher.
This may include keywords, a blog, meta tags, and other things that are allowing your competitors to rank higher.
Planning Your Campaign
Once you have performed an SEO audit and learned about your competitors, you can put a plan in place to fix the issues with your current website, better compete with companies in your space, and boost yourself in the rankings.
Part of your planning is finding the right keywords so you can implement them properly on your website. You’ll want to use keyword tools to find these keywords. Then, you’ll need to add them to your meta information and the copy of your website. Just be careful during the implementation phase. If you add too many keywords, Google and Bing may think you are spamming and will lower your ranking.