How Do Beginners Do SEO?

SEO is a field that is full of challenges and rewards. While the initial concept can be easy enough to understand, getting underneath the hood is much more difficult. If you are a beginner and you don’t know anything about SEO (or you know the bare minimum), you may find yourself with a big task ahead of you.

With that being said, just about anyone can learn SEO…it just takes some time, money, and practice. If you would like to skip all of the money, study, and trial and error, consider hiring Dream Chasers instead. We provide outstanding SEO services for our clients that get them real results.
If you are still on the fence about whether you want to learn about SEO or hire an SEO company, below is some information that will help you to learn about SEO as a beginner.

What SEO Is

If you are brand new to SEO, you may not even know what it is. You’ve probably heard all about how you need it to increase your web traffic, but you may not know anything else about it. Learning more about SEO is helpful whether or not you decide to do it yourself because it gives you an idea of what to expect and look for in a provider.
In short, SEO stands for “Search Engine Optimization.” As the name implies, SEO is all about optimizing your website in a way that gets you higher in the rankings of various search engines. This, in turn, leads to more traffic and sales.

What Does a Beginner Need to Learn About?

For beginners, there are some things you’ll need to learn about. As you become more advanced, you can study all of these things further and deepen your knowledge. This will allow you to become more effective and efficient.
Some of the things that beginners need to learn about include:

  • Optimizing your website for keywords
  • Creating content
  • Metadata
  • Running social media campaigns
  • Backlinks
  • And more
Get Your Ducks in a Row

Once you have a strong understanding of these concepts, you can start with your SEO campaign. Or you could hire Dream Chasers. The decision is up to you.

How Do Beginners Do SEO?

If you are wondering, “How do beginners do SEO?” don’t worry! We’ll go over that. Just keep in mind that everything discussed below is high level. These are just the general concepts. In order to run an SEO campaign, you really have to study it.

How to Learn About SEO

In order to learn about SEO, you’ll need to take a deep dive. This is going to take a lot of time and even money. Many people that are good at SEO go to school for marketing, with an emphasis on digital marketing. You don’t need to go to college to learn SEO, though. You can purchase online courses to learn the same information.

If you decide to go the online course route, keep in mind you still need to do the same level of study as you would for a college course. This means watching hours of videos, reading, and testing. Put aside a good chunk of time to learn, and some money to pay for courses.

Get to Know Your Client Base

What SEO Consists Of…

Once you learn how to run an SEO campaign, you’ll have to put what you learned into action. Below are some of the things that SEO consists of…

SEO Audit

You probably have a website already. Maybe you spent an afternoon on WordPress building it yourself. Or maybe you hired someone. Once you learn about SEO, you’ll need to perform an SEO audit of your website. When you do this, you can find out what you are doing right and wrong. From there, you can fix the leaky holes in your ship.

Competitor Analysis

Empowered with a strong understanding of SEO and marketing, you can take a look at what your competitors are up to. You can then better understand what methods they are employing to boost their rankings. This may include keywords, a blog, meta tags, and other things that are allowing your competitors to rank higher.

This may include keywords, a blog, meta tags, and other things that are allowing your competitors to rank higher.

Planning Your Campaign

Once you have performed an SEO audit and learned about your competitors, you can put a plan in place to fix the issues with your current website, better compete with companies in your space, and boost yourself in the rankings.


Part of your planning is finding the right keywords so you can implement them properly on your website. You’ll want to use keyword tools to find these keywords. Then, you’ll need to add them to your meta information and the copy of your website. Just be careful during the implementation phase. If you add too many keywords, Google and Bing may think you are spamming and will lower your ranking.

Boost Your Traffic


Copywriting is a huge part of marketing that people take multiple courses in college to learn. You can learn copywriting outside of college by buying some courses. With that said, writing is a skill—especially sales writing. It will take some time to really understand how to position your brand.

…and More

These are just some of the things you’ll need to consider if you are a beginner and want to become an SEO expert.

Look Over the Results

Should I Hire Someone for My SEO?

With all of this in mind, the questions become, “Do I have the time and money to learn all of this? Also, do I have the time to implement all of this?” If you don’t, you’ll instead want to hire an expert SEO company to do the job for you.

Reach Out to Dream Chasers Today!

When you are looking for a top SEO company to boost your traffic, look no further than Dream Chasers! Our team of experts will audit your site, look at your competitors, and build a successful campaign that will drive qualified traffic looking to purchase your product or service.
For more information, reach out to Dream Chasers today. We look forward to helping you with your SEO needs!

Dr. Shawn Van de Vyver
Dr. Shawn Van de Vyver
Owner of 2 Dental Practices
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