Learn SEO and Marketing Concepts
The first thing you’ll need to do before you take any steps towards boosting your SEO is to actually learn how. This means either going to school or buying a lot of online courses. You’ll then need to devote quite a few hours to learning everything you need to know about SEO. Again, it’s possible. Whether you want to take dozens of hours to learn it before you can even implement it is up to you.
Once you understand basic marketing concepts and SEO, you’ll want to begin your competitor research. This means checking out all of your competitors both in the local area and nationally. While you are researching, you’ll want to note their brand, positioning, target audience, and more. You’ll also want to use tools to figure out what SEO keywords they are using and research what tools they use to boost their rankings.
Once you understand your competitors, you’ll want to look at what you are doing and compare. First, you need to complete a full SEO audit of your own company to see what you are doing right and what you are doing wrong.
From there, you can compare everything to what you learned about your competitors and see where you stand.