Many customers click on the options at the top. Few click through to the second or third page. If you aren’t on the first page, you are missing out on a lot of business…
But how do you get your business on to the first page of Google? Are there certain methods you can use?
The answer is SEO. With that said, you may not know what SEO is…
While you may have heard the term “SEO” thrown around a lot, unless you are in marketing, you probably don’t know what it is and even what it stands for.
SEO stands for “Search Engine Optimization.” So, put briefly, it’s optimizing your website so search engines pick up on it and rank it higher. The concept is actually pretty easy to understand. In practice, though, it is quite a bit more complicated.
SEO isn’t just one thing. Instead, it consists of a lot of different factors that work together to get you the results you are looking for. This includes things like:
It’s also not good enough anymore to simply have the things listed above. They need to be great! There is a lot of stiff competition nowadays, and your competitors may be ahead of you on ranking their company on Google and Bing.
So, what can you do?
There are a few things you can do to get your website on the first page of Google. With that said, the first thing you should consider is whether or not you want to do it yourself.
While you technically can run your own SEO campaign, the bigger question is whether you should. Can you physically write your own web and blog copy? Yes. Can you learn how to use all of the SEO tools required? Yep. Can you learn web design? Marketing? Social media? Sure. Do you want to? Probably not. Just as important, do you have the time?
You are busy running a full-time business. You have goals to hit, bills to pay, customers to attend to, and even employees to manage. The last thing you want to do is get a higher-level education on SEO marketing just to try and save a few bucks. Instead, you should consider leaving all of the heavy lifting to the professionals (like Dream Chasers).
With all of that said, there are a few things you’ll need to do to get your website to the first page of Google if you decide to do it yourself…
The first thing you’ll need to do before you take any steps towards boosting your SEO is to actually learn how. This means either going to school or buying a lot of online courses. You’ll then need to devote quite a few hours to learning everything you need to know about SEO. Again, it’s possible. Whether you want to take dozens of hours to learn it before you can even implement it is up to you.
Once you understand basic marketing concepts and SEO, you’ll want to begin your competitor research. This means checking out all of your competitors both in the local area and nationally. While you are researching, you’ll want to note their brand, positioning, target audience, and more. You’ll also want to use tools to figure out what SEO keywords they are using and research what tools they use to boost their rankings.
Once you understand your competitors, you’ll want to look at what you are doing and compare. First, you need to complete a full SEO audit of your own company to see what you are doing right and what you are doing wrong.
From there, you can compare everything to what you learned about your competitors and see where you stand.
After you understand your competitors and how you are currently doing, you can start researching keywords to add to your webpages. This will require some time and even paid tools. You’ll need to gather keywords to add and test. If they don’t help, you’ll need to try again.
Copywriting is one of the most important elements of marketing. Once you get customers to your page, you need to keep them there. You also need to drive traffic. This means having a strong understanding of marketing, copywriting, and writing in general.
While you are writing stellar copy (or after), you’ll need to implement the keywords you found while doing your keyword research.
You need to make sure you do this organically and don’t spam the keywords. This will look clunky and turn people away from your site.
In order to drive more traffic and boost your rankings, you’ll want to consider running a social media marketing campaign. This comes with a whole new set of skills that you’ll need to learn.
Writing social media copy, engagement, running ads, tracking data…
These are just some of the basic concepts you’ll need to understand. There is a lot more to SEO, and it will take time, trial, error, and more to learn.
Instead of all of this time, effort, and money…
Everything that was mentioned, we can do. Not only that, but we will also do it right! Dream Chasers has the best team available that is dedicated to getting you the SEO results you are looking for.
To get your website to the first page of Google, contact us today!
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We want to help you to boost your website traffic, improve your SEO, increase your conversions, and—in turn—make more sales!