Even if you already know you need a website, you may not know what goes into building a website and what it would cost to either build it yourself or have one professionally built. Below is more information about what goes into building a site, the expected costs, and how to get traffic to your site once it’s built.
Building a website isn’t as simple as clicking a button and everything magically appearing. Even with site-building tools like Squarespace and WordPress, you still need a lot to fill out the website. This includes things like photos, web copy, PDF files (for things like menus), and much more.
Keep in mind, this is just the beginning! You’ll also need to use tools and techniques to optimize your site. This will allow you to grow your online traffic, which in turn drives sales.
You’ll need to consider choosing your domain name, purchasing your domain, branding, functionality, and a whole lot more. What may initially seem like something you can knock out in a few hours can get a lot more complicated—especially if you want your website to actually drive traffic to your business.
Because of this, you’ll want to look at hiring a professional web design and SEO marketing company like Dream Chasers to help you with the process.
How much your website will cost is an extremely complex question and, honestly, it can vary greatly. You can expect to pay, at minimum, around $100-$200 to buy the domain and build the website yourself. This doesn’t include the cost of templates or hiring a company to build the site for you.
On average, a small site may cost around $2,000-$10,000, depending on how complex it is and how customized. This will include web design and development, copy, strategy, and other factors to ensure you have a clean and professional-looking website. This cost may or may not include tools and techniques to actually grow your site and drive traffic.
Once you’ve put all of the time and effort into building an amazing website, you’ll want to make sure people actually visit it. If you are in a space that has little or no competition in your area, good web copy may be enough to give you a boost. Otherwise, you’ll need to take advantage of tools and techniques that help you to drive traffic to your website.
It’s important to keep in mind that some of these tools and techniques are long-term, while others are only a quick boost. How you want to advertise is ultimately up to you.
If you are looking for higher rankings in search engines like Google and Bing that last a long time, though, you’ll want to consider an SEO company like Dream Chasers. Otherwise, you may want to consider running ads.
Paid ads are a quick way to get you to the top of search engines. You’ve seen those ads when you search online. While you may get some quick traffic from these ads, you also may not. People often skip past the ads to get to “higher quality” content.
Even if you do get success with paid ads, the question becomes how long you can run these ads. Paid ads don’t last forever. They go away as soon as you stop running them. Because of this, you’ll need to budget constantly for ad spend.
There is another option, though. You could instead run an SEO marketing campaign or hire a company to run one for you.
SEO (“Search Engine Optimization”) involves the use of techniques and tools to boost a website in the rankings of top search engines like Google and Bing. Some of the different aspects of an SEO campaign include:
Running an SEO campaign on your own can be quite difficult. Even though you’ll get great results if you run it correctly, if you don’t, you’ll be wasting time and money. You may actually drop your company lower in the rankings! Instead, you’ll want to hire an SEO company.
SEO is an outstanding marketing tool that leads to long-term, organic growth. Unlike paid ads that stop getting you results the moment you stop paying for them, SEO allows you to grow your website in an organic and passive way.
When you choose to hire a company for SEO marketing, you are investing in a long-term strategy. A great SEO company will use specialized tools and techniques to boost your company in search engine rankings. This way, your company stays on the first page of Google and Bing without constantly having to pay for it.
If you are looking to build a website to inform your customers and drive more traffic to your business, reach out to Dream Chasers today. Not only can we help to design and build your website, but we can also help to increase your traffic through top SEO techniques.
If you would like to learn more about website building, SEO marketing, and the costs of these services, contact Dream Chasers. We’d be happy to provide you with a consultation.
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