In short, SEO stands for “Search Engine Optimization.” Okay, great. But what does that even mean?
Search engine optimization is the process of optimizing your website, so it is more visible to search engines. With strong SEO, you’ll be at the top of the rankings any time someone searches for keywords that are relevant to your business. With bad SEO, you may end up two or three pages deep. This can be a death sentence for many local businesses.
There are certain things that Google and other search engines look for when they rank your website. If you understand what Google is looking for, you can better optimize your website, meta description, and more, so search engines see your website as being valuable. If the algorithm thinks you are providing value to the search engine’s customers, they will boost you to the top. If they don’t see the value in your website, they’ll put you lower on the list.
If you are old-school, you may simply want to rely on word-of-mouth and traditional advertising to get the word out there about your business. While word-of-mouth and traditional forms of advertising are powerful tools, these days they aren’t enough.
According to Statista, “Almost a third of online consumers in the United States used the internet to search for local businesses on a daily basis. According to the November 2019 survey, an additional 16 percent did so multiple times per week.”
If you aren’t getting those clicks from local customers, your competitors are. In a city as big as Chicago, you may become completely invisible!
Don’t give your competitors the edge by sitting on the sidelines. Instead, hire an SEO company that will not only get you into the game but also help you to win it!
The SEO process is actually multi-faceted. It isn’t just one thing. There are quite a few moving parts that create a successful SEO campaign. Below is more information about the SEO process and what you should expect from a professional SEO campaign:
In order to improve your SEO, it’s necessary to first understand where your SEO is, to begin with. You may have lucked out and ended up on the first page of Google. Is there room for improvement, though? Yes. Will you maintain that position without a good SEO strategy in place? It’s unlikely. This is especially so in Chicago, where new businesses are opening all the time.
Dream Chasers will audit your SEO when we start building your SEO strategy. We’ll check your ranking, the content on your website, keywords, any broken links, the structure of your website, and more. From there, we will put a plan in place to resolve these issues and optimize your website for the best results possible.
If your competitors are kicking your butt, it’s important to understand why. Because of this, we perform a competitor analysis. We’ll take a look at your direct competitors and see what they are doing right and what they are doing wrong. We’ll then optimize your site, so you outperform your competitors.
We’ll then optimize your site, so you outperform your competitors.
Keywords are extremely important for good SEO. When a search engine looks over your website, one of the biggest things they are looking for is the keywords you are using. If you are using the right keywords in the right way, they will bump you up in the rankings. If they don’t see any relevant keywords or they see you are trying to game the system, they’ll lower you.
Dream Chasers is able to find the right keywords for your company and implement a keyword strategy that is in compliance with Google and other search engines. This means you get all of the benefits of using keywords without the drawbacks of using them incorrectly.
One of the best ways to become more visible online is with content. With relevant, useful, and well-written content, you will shoot to the top of the rankings. This content needs to be optimized, though. It also needs to be professionally written.
Dream Chasers provides high-quality content that is engaging and relevant to your customer base. This content gets them to your website. From there, we can send them to your local business.
The cost of SEO varies depending on the company you go with, the size of the campaign, and other factors. With that said, you can expect a local SEO campaign to cost around $1,500 a month or more.
If you would like a quote, contact Dream Chasers today! We’d be happy to discuss your SEO campaign, what we can do for you, and what the approximate cost may be.
Dream Chasers focuses on providing our customers with the best results possible at an affordable price. We focus on small to midsized businesses, and we care deeply about the success of our customers.
When you go with Dream Chasers, you are hiring a team of experts in their fields. We are professional, effective, and customer-oriented.
If you have any questions about the services Dream Chasers provides, reach out today! We’d be happy to answer any questions and give your business the boost it deserves!
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We want to help you to boost your website traffic, improve your SEO, increase your conversions, and—in turn—make more sales!