How Much Should I Pay for Local SEO?

If you are a local business owner, you may not be thinking about your online presence. You may have decent foot traffic, and your word-of-mouth may be good. With that said, could you be doing better? If you don’t have a strong online presence, the answer is, “Yes!”
No matter what kind of business you have, it’s likely you have competitors. It’s also likely that they are paying attention to their search engine rankings. If this is the case, they are siphoning a lot of your potential business. It doesn’t matter if you own a coffee shop, gym, dental practice, law office, or any other type of local business.

If you have direct competitors and they are the first company that pops up when someone searches on Google, you are probably going to lose quite a bit of business to them.
You may be wondering how you can improve your online presence and build your customer base with online traffic. The short answer is “SEO.”

What Does SEO Stand For? What is SEO?

If you aren’t aware of what SEO is, you may not see the value in it. SEO stands for “Search Engine Optimization.” This is essentially the process of boosting your rankings on search engines like Google, Bing, and other engines. Why is this important? Because people generally don’t like to dig too deep when they search online…
Think of it this way—when you look online for something, do you click to the third or fourth page on Google? Probably not. It’s likely that you stick with the first page results. Actually, you may not look deeper than the first two or three results. Guess what? Your customers are doing the exact same thing…

Get Your Ducks in a Row

So, if you own a dental office and your customers are searching for “general dentist in Tampa,” they are likely only going to check out the first few offices that pop up. If your office isn’t one of them, you will end up losing business. This is especially so for major cities, where you may have dozens of competitors.

In order to stay competitive in today’s online landscape, you need to make sure you are ranked near the top of all of the major search engines. Dream Chasers will help you to do this. We specialize in SEO marketing, and we have all of the tools and knowhow to ensure your company ranks higher than your competitors. We also will build you the perfect website to engage with your customers and drive sales.
If you have any other questions about SEO, reach out to Dream Chasers today! We’d be happy to answer any questions you have and provide you with a consultation.

What Does an SEO Campaign Look Like?

There are a few elements that go into any great SEO campaign. Below are some of the things you should be looking for when you are hiring a company to provide you with top-quality SEO services…

SEO Audit

What does your current SEO look like? If you aren’t sure, no sweat. Dream Chasers is able to take a look at your website and social media to determine what kind of traffic you are getting and how your SEO can be improved. We’ll take a look at your keywords, content, links, and a host of other factors to see what you are doing right and what can be improved. From there, we’ll put together the perfect strategy to ensure you are getting the best results possible.

Competitor Analysis

How are your competitors doing? What are they doing that you aren’t? Do you have a lot of direct competitors? Are they ranked higher than you on Google? How did they get there?
These are all important factors that will be considered when Dream Chasers provides you with a competitor analysis. If your competitors are killing it in your space, it’s important to understand how and why.

From there, the perfect SEO campaign can be designed to better compete with your competitors!

Get to Know Your Client Base

Keyword Selection and Implementation

Keywords are one of the most important parts of any SEO campaign. These are the words or phrases that people search for when they are looking online. An example is “coffee shop in Skokie.” If someone lives in Skokie and wants coffee, this is one of the most likely phrases they will search for.
Dream Chasers researches your industry and area, and we come up with the best keywords and phrases to get you noticed on Google and other search engines. Not only do we find these keywords for you, but we also implement them effectively. Even with the right keywords, the wrong implementation can actually hurt your rankings. We know where to find the keywords that your customers are searching for, and how to add them to your website in a way that will get you more clicks and conversions.

Content Marketing

One of the best ways to get customers to your website is with outstanding content.
Quality and keyword implementation are key to the success of a content marketing campaign. If you aren’t a good writer, don’t understand keywords, or simply don’t have the time to update your content regularly, you are missing out on traffic and sales.

Dream Chasers employs outstanding content and copy writers that know how to grab the attention of your customers and drive sales.

Boost Your Traffic

How Much Should I Pay for Local SEO?

The cost of local SEO will depend on a variety of different factors. With that said, a basic SEO campaign will likely cost you $1,500 a month or more.

While you may be able to find a provider at a lower cost, you’ll need to consider their experience and ability to get you the results you want. You don’t want to pay too much, but you also don’t want low-quality services.

Look Over the Results

Reach Out Today!

If you have any questions about local SEO, rates, strategies, or anything else related to SEO marketing, reach out to Dream Chasers today! We look forward to speaking with you!

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