How Often Do You Need to Do SEO?

While SEO is a long-term strategy, it does need to be updated from time to time. Unlike paid ads, SEO doesn’t need to be updated daily and you don’t need to continuously spend money to get results. With that said, you’ll want to take a look at updating your website, copy, metadata, and more regularly to ensure you are getting the best results possible.

If you aren’t sure what SEO even is, that’s okay. Below is more information about SEO in general, how often you need to do SEO, and what an SEO campaign consists of.
Once you are ready to run an SEO campaign, just reach out to Dream Chasers. We’ll put a plan together for you and get you a boost in search engine rankings.

What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing a website to get better search engine results. So, essentially, you go up higher in the rankings. The goal is to get as close to the top of search engines like Google and Bing as possible. Why? Because it means more traffic to your website.
Generally, the companies at the top of any given search are going to get the most traffic. If this is one of your competitors, you may be leaving a lot of money on the table…
In order to grow your business and drive more traffic, you need to regularly optimize your SEO.

What Does SEO Consist Of?

SEO isn’t just one thing. It is a set of techniques and tools that work together to get the best search engine results possible. Some of the different aspects of SEO include:

  • Optimizing your website for keywords
  • Creating content
  • Backlinks
  • Running social media campaigns
  • Metadata
  • And more
Get Your Ducks in a Row

The more of these tools and techniques you can take advantage of, the better. It’s also important to keep in mind some of these things need to be updated occasionally for best results.

How Often Do You Need to Do SEO?

How often you need to do SEO is a bit of a complicated question. There are some things you can do to boost your SEO on a regular basis. Other things only need to be done every few months. We’ll get into all the details of what each aspect of an SEO campaign consists of below. What you need to know upfront is how often you should update the different parts of your SEO strategy:


  • Content (blogs, cornerstone, ebooks)
  • Social media

2-4 months:

  • Competitor analysis
  • SEO audit
  • Keyword update
  • Metadata update
  • Web copy update

What Goes into an SEO Marketing Campaign?

Now that you have a better understanding of how often you need to do SEO, let’s look at each of these aspects in detail…

SEO Audit

When you first start an SEO campaign, you need to understand what you are doing right and wrong. You may have lucked into some great keywords that are helping your site, or you may have previously hired a company to boost your SEO in the past. That’s great! You also may be doing things that are hurting your SEO or aren’t efficient, though.
If it’s been a few months or more since your last SEO audit, it’s time to perform a new one.

Competitor Research

Just as your SEO should change over time, the same goes for your competitors. Hopefully, they aren’t keeping up with their SEO! If they aren’t you’re in the clear. If they are updating their SEO, though, it’s good to understand what they are doing and whether or not it is helping them.

If you notice your competitor jump past you in the rankings, you’ll want to check to see what they’ve changed that has allowed them to do so.

Get to Know Your Client Base

Keyword Research

Keywords that are popular today may not be popular tomorrow. Search terms often change over time. If you are using keywords that are no longer relevant, you aren’t getting much out of them. It’s good to update your keywords occasionally with fresh keywords. Some keywords will be evergreen, but others will change with time.

Copywriting and Content

It’s good to change up your copy every once in a while. New copy can include new keywords and can help your SEO in general.
Content (like blogs) should be a regular occurrence. To get good results, blogs should be written every week or so. For better results, consider a few times a week. Each of these blogs is another opportunity for keywords and backlinks. If people read through your blogs and spend more time on your site, it shows Google and Bing that your site is valuable. This gives you another little boost.

On top of the SEO benefits, blogs give you another opportunity to make a sale. You can establish yourself as an expert, inform your customers, and drive traffic to your products or services.

Boost Your Traffic

Social Media

As with content, social media should be updated regularly. It’s good to post at least once a day if you can, to get the best results out of your social media.
Social media doesn’t just help you to communicate news with your customers—it also is a great tool for driving traffic. Social media marketing works great in tandem with content marketing, as social media can send customers to your website to read your blogs.

From there, you can utilize sales copy to increase sales.

Look Over the Results

…and More

Other things that need to be updated include links, metadata, and more. Dream Chasers will let you know what needs to be updated and help you with the process of getting your information up to date.

Reach Out to Dream Chasers Today!

If you are ready to update your SEO, reach out to Dream Chasers today. We’ll perform an audit and competitor analysis to see what your site looks like and what your competitors are up to. We’ll then design a campaign that involves updating your SEO (or building your SEO from the ground up). We look forward to speaking with you and helping you with your SEO needs.

Dr. Shawn Van de Vyver
Dr. Shawn Van de Vyver
Owner of 2 Dental Practices
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