4. Social Media Marketing
What does your social media presence look like? Many people don’t ask themselves this question. Many companies take the “set it and forget it approach.” This simply doesn’t work for social media. There are so many companies vying for the attention of potential clients. If you aren’t in the fight, you’ll automatically lose.
Posting often isn’t enough. While it’s good to consistently post and create content, those posts likely aren’t getting the traction you want them to. The social media landscape has changed. The focus has moved to users connecting with each other, and not companies. This doesn’t mean you can’t connect with your potential clients, though…it just means you’ll likely need to pay.
Running ads is a necessary evil these days. If you know how to run ads, you’ll end up spending a low amount and getting a fantastic return. If you don’t know what you’re doing, though, you’ll find yourself spending a ton of money and getting minimal results.
When it comes to your social media marketing campaign, you’ll want to consider hiring a company that understands social media marketing and the intricacies of running and optimizing ads. You’ll boost your clicks and get more potential clients to your site. From there, you can book more appointments.
5. Ask Patients for Positive Reviews
Most people want to help others—they just need to know how. If you have a client that had a positive experience or you have patients that you’ve helped for years, ask them to leave a positive review on Yelp, Facebook, and Google. Many of them will be happy to do so.
Even a few extra positive reviews can make a massive difference. Clients want to book an appointment with the practice that has the best reviews. The more 5-star reviews you have, the better!