How to Make Your Dental Practice Stand Out

When it comes to dentistry, there is a lot of competition. This is especially so in larger markets. If you have a lot of competition around you, you may be wondering how you can make your dental practice stand out.

Below are some tips for ensuring your dental practice stands out, and to help you to book more appointments than you ever have…

1. Create a Fantastic Website

When was the last time you took a step back and gave your website an objective look? It may have been years. Even if you recently created your website, how professional does it look? How does it stand up in comparison to other websites in your industry?
Even if you provide the best dental services in the world, if your website doesn’t look professional, clients will likely click away. Something as simple as upgrading your website can mean the difference between a new client and a missed opportunity.

Get Your Ducks in a Row

If you have an eye for design, you can consider sites like WordPress or Squarespace. If you don’t know how to design a site or you simply don’t have the time, consider hiring a professional marketing company to build your site for you. The right company will optimize your site and ensure it looks current and professional.

2. Maintain an Excellent Blog

If you don’t have a blog, you are missing out on a golden opportunity to grow your business. Your potential clients are searching every day to learn more about the dental services you provide. If a patient has a sore tooth, they are going to search Google or Bing. If they want teeth whitening, they’ll look for more information about teeth whitening services.
A blog allows you to answer questions your potential clients are asking. Once they land on your site, you can establish yourself as an expert, answer their questions, and provide them with the opportunity to book a service.
If you don’t have a blog already, you’ll definitely want to consider starting one!

3. Dental SEO

In order to ensure your blog gets the most traffic possible, you need good dental SEO. The right keywords, meta tags, and more will boost your blog in the search engine rankings. More local clicks mean more potential business.
Along with your blog, you need to make sure your website overall is optimized. If your website has good dental SEO, you’ll be placed higher in the search engine rankings. In turn, potential clients will see your website before your competitors. This edge can mean the difference between clients booking with you or your competitor.

In order to ensure you have the best dental SEO possible, hire Dream Chasers. We are experts in dental SEO, and we’ll make sure you rank high in the search engine rankings for the top search engines. We’ll also drive local, high-converting traffic to your website. This means more bookings and more clients.

Get to Know Your Client Base

4. Social Media Marketing

What does your social media presence look like? Many people don’t ask themselves this question. Many companies take the “set it and forget it approach.” This simply doesn’t work for social media. There are so many companies vying for the attention of potential clients. If you aren’t in the fight, you’ll automatically lose.
Posting often isn’t enough. While it’s good to consistently post and create content, those posts likely aren’t getting the traction you want them to. The social media landscape has changed. The focus has moved to users connecting with each other, and not companies. This doesn’t mean you can’t connect with your potential clients, though…it just means you’ll likely need to pay.

Running ads is a necessary evil these days. If you know how to run ads, you’ll end up spending a low amount and getting a fantastic return. If you don’t know what you’re doing, though, you’ll find yourself spending a ton of money and getting minimal results.
When it comes to your social media marketing campaign, you’ll want to consider hiring a company that understands social media marketing and the intricacies of running and optimizing ads. You’ll boost your clicks and get more potential clients to your site. From there, you can book more appointments.

5. Ask Patients for Positive Reviews

Most people want to help others—they just need to know how. If you have a client that had a positive experience or you have patients that you’ve helped for years, ask them to leave a positive review on Yelp, Facebook, and Google. Many of them will be happy to do so.
Even a few extra positive reviews can make a massive difference. Clients want to book an appointment with the practice that has the best reviews. The more 5-star reviews you have, the better!

Boost Your Traffic

6. Consider Your Competitors

Unless you are out in the middle of nowhere, you have competitors in your area. Take a look at what they are doing. You don’t necessarily need to copy them—you may actually be doing better than them.

Still, it’s good to have your finger on the pulse and have a good understanding of what other practices in your area are doing online to drive traffic.

Look Over the Results

7. Run Search Engine Ads

Google and Bing prefer people to pay for their rankings. Even with the best SEO in the world, you are going to be competing with paid ads. This isn’t a bad thing! As long as you can run better ads, you’ll still get more clicks than your competitors.
If you don’t know how to run search engine ads, hire a marketing firm that specializes in running these ads. You’ll get more clicks and better overall results.

Make Your Dental Practice Stand Out!

If you would like to ensure your dental practice stands out and you would like to book more appointments, reach out to Dream Chasers today! We’ll improve your SEO, drive traffic to your website, and get you more clients than you’ve ever had before!

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