A smart move to expand your business in Chattanooga, TN, is taking advantage of Search Engine Optimization, or SEO. It is a popular and highly effective method of increasing your business’ online visibility by maximizing your website’s position in search engine results.

There are many different techniques that can be used to improve your online marketing strategy. Dream Chasers know them all – and will happily incorporate them into growing your business. We are experts in the field of search engine optimization, committed to delivering only the best results through the use of onsite and offsite SEO. Want to learn more? Contact us today and let us explain how we can increase your online profits.

Investing in SEO

The Internet is an ever-expanding pool of knowledge, easily available and accessible to many potential customers. Search engines are extremely popular in sifting through thousands of business websites. When researching a specific topic, an Internet user types a query in the search box. Within seconds, they receive a list of results, with the most relevant websites listed on the top. If your site fails to meet Google’s algorithms and is not optimized, it will not show up high on the result list, if it shows up at all. When you have a website, you want to showcase it and attract new customers. Dream Chasers can help you do just that.

The Origins of SEO

The beginnings of SEO align closely to the emergence of Google. Google has become the most popular search engine out there. It has superseded “Ash Jeeves” or “Altavista” among others. Google began ranking websites and giving priority to those whose content was most closely aligned with specific search terms. The more links the site had, the more value it received. The greater its value, the higher up it was on the results page. Search engine optimization became an important aspect of website creation.

However, once the process was widely understood, website owners and designers began using unethical means to “win the race” and get to the top of the search results page. Google was less than impressed and sought to bring more stability to the market. The company introduced new search engine algorithms, which resulted in changes to positioning methods.

Onsite SEO

SEO is divided into two types: onsite and offsite. Onsite SEO is all about optimizing elements on your website to increase your ranking and attract more traffic from search engines. Most important aspects of onsite SEO are: high quality content, HTML tags (meta-tags), headlines and images.

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Meta Tags

Meta tags are a type of an HTML tag that describe your website’s content. Essentially, they help search engines understand the content of your page. A title of a site and its meta description appear together on a search results page.

<Title> of a site is important. If it appeals to many users, it will generate a lot of traffic. A good <title> grabs attention, is short and to the point. It’s good to remember that a <title> should include all necessary keywords, and have no more than 70 characters (otherwise it will not be displayed by Google in its entirety).

As we’ve mentioned before, meta <description> appears right below the title. It also should include key words and phrases and be within the 156 character limit. The <description> is like a snippet of your website’s content that helps users determine whether it’s relevant to their query. <Descriptions> make it easier to scroll through search results.

A big part of a website’s content is multimedia. The <ALT> tag refers to a short, written description of an image on your site. The better the quality of the tag, the higher your site’s position in search results. <ALT> tags are often used by people with web-reading software.

Another significant tag to think about is the <keyword>. Internet users type keywords into search engines. In order for your website to come up at the top of the results page, it needs to have the necessary <keywords>. Coming up with a list of most common <keywords> in your field is an important part of the SEO process, usually done by performing market research and audits. Successful website equals comprehensive and specific SEO.

Website Content and Links

In order to attract more prospective clients, your website needs to stand out. One of the ways to ensure it does, is to have unique, high-quality content. People, who are searching for information, want well-written, relevant answers quickly. If you don’t invest in a strong content, both users and search engines will pass your site without so much as a glance. Dream Chasers understand this dynamic well and will work tirelessly to get you attention-grabbing, superb content that stops both users and search engines in their tracks.

Content alone, however, cannot be attractive without a modern presentation. User experience is very important in creating a successful website. Intuitive navigation, functionality and contemporary design should all be considered. The more user-friendly your website is, the more customers it will bring.

Easy navigation means a sophisticated network of internal links. Your website should have subpages that are easily connected. This network of links helps you stay organized, while serving search engines and users alike: it is easier for users to find specific content, while search engines can scan and index your website.

One more element of website design to keep in mind is responsiveness. It refers to how easily your site can adapt to the device on which it is being viewed. A while ago it was common to create two versions of a website – one for stationary, and the other one for mobile devices. It quickly proved to be a hassle that caused user frustration. Today, our technology allows us to build just one website that will automatically adapt to any device. And guess what? Google algorithms love it. The more responsive the website, the hig

Off Site

The second SEO department, called off-site, relates to activities outside the website, which is its positioning. Linkbuilding, getting as many links as possible directing traffic from other sources to your website, is one of SEO’s most significant aspects. Linkbuilding is not just about quantity but, most importantly, quality. Soliciting links from sites with dubious reputations will ultimately damage yours, and sadly it still remains a course of action of many SEO firms.

Here’s where we look for them:

  • Social Media – well known social networking sites that generate high page rankings will help increase the position of your website.
  • Social Media – well known social networking sites that generate high page rankings will help increase the position of your website.
  • Website directories – subscribing to these increases your site’s position and gives you a chance to showcase your page to others by sharing a short and unique description of it.
  • Catalogs of graphics and video – the more pictures and videos you include on your website, the more links you will get.
  • Guest postings – you get two benefits from allowing others to post on your website. First, they add links to your page. Secondly, they can help you introduce your business to markets you haven’t considered before.

Hiring an SEO Agency

If you are serious about your Chattanooga business’ online presence, you most definitely need to consider search engine optimization. SEO can help you grow your business, increase your position in the field, and in turn bring in more customers.

Before you hire an SEO agency, though, it is important to understand how it works. Website positioning is a long process. Implementing changes takes time, and therefore you cannot expect overnight results. Patience is key. Gaining visibility on Google, increasing website traffic are all goals that take a few months to accomplish. It may seem like forever, but think about all the small steps needed to get there. Search engine crawlers have to recognize introduced changes, and then index the new content. Your presence will start to grow steadily and surely. Think of SEO as a long-term investment in your business’ future. Dream Chasers can lead the way and help you meet your full potential.