Search Engine Optimization (“SEO” for short) is the process of optimizing a website to increase search engine rankings. In short, it’s getting your website higher on the search results for Google, Bing, and other search engines. Think of it this way—if you type in “gyms in Chicago” right now, what pops up? There are the ads, then the ratings of local gyms and websites. If you are like most people, you’ll click on the first few websites that pop up. Those gyms are likely getting the bulk of the business.
The same goes for dog training. If someone searches for dog training in your area, they are most likely only going to check the first page of results. If you aren’t there, you are going to miss out on a lot of potential clients!
Dream Chasers has the tools and expertise to get you to the first page of Google and Bing and get you more organic traffic. This, in turn, means more clients!
Your SEO not only needs to be optimized in general but also optimized for dog training in your area. Below are some of the tools Dream Chasers uses to boost the SEO for our dog training clients…
Choosing the right keywords and implementing them is more of a science than an art. It isn’t just about picking a word and adding it over and over to try to get search engines to notice you. Instead, the right keywords and keyword phrases need to be selected and properly implemented to get more clicks.
Search engines are a lot smarter than they used to be. Simply using a word or phrase over and over is no longer enough. Search engines are looking for relevant keywords that are localized and specific. They also pay attention to the type and amount of use. They need to be implemented properly, or search engines will see your page as spam.
Dream Chasers is able to find the perfect keywords and phrases to give your dog training business the boost it needs.
Content creation goes hand-in-hand with our keyword strategy. While the pages of your website will be optimized with keywords and keyword phrases, Dream Chasers also creates custom, relevant content to drive traffic.
Consider what people are looking for when it comes to dog training. Before they are even considering hiring a trainer, they are probably looking for training tips and other information. With well-researched, properly written, and engaging content, your potential clients are more likely to not only land on your website but also convert into ongoing clients.
Dream Chasers employs fantastic content creators that are able to create and optimize content that drives traffic to your website and keeps them there. Once your potential client gets to your website, they are encouraged to click around and book an appointment.
It’s not just about getting clients to your homepage. A proper SEO campaign gets them to your website in the most efficient ways. From there, expertise can be established, and the traffic can convert into bookings.
How well is your website currently performing? Where are you in the rankings? Why? It’s okay if you don’t know the answers to these questions. Unless you have a background in SEO and marketing, you probably aren’t sure how to even check these things.
Dream Chasers is able to take a look at your website, social media, and more to get a better idea of what your current SEO looks like. From there, we can put together a plan to boost you in the rankings.
It’s important to keep track of what your competitors are up to. This is especially so in a field that is as competitive as dog training. There are likely a lot of dog training companies in your area—especially if you are in a city. You need to know what they are up to, what they are doing right, and what they are doing wrong.
Dream Chasers is able to take a look at your competitors and see what they are up to. We will check the top-performing companies in your area and see what they are doing to boost their rankings. This includes reviewing their brand, keywords, positioning, and more. From there, we will design an SEO plan that makes your company more competitive.
If you have a dog training business that you are trying to get off the ground or you have an established business and you are currently looking for more clients, reach out to Dream Chasers. We’ll perform an audit to see what you are doing right and what can be improved on. From there, we will address any issues you are having and put together an SEO plan that drives the most traffic possible.
Before you know it, you’ll have more clients booking appointments than you thought was possible!
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We want to help you to boost your website traffic, improve your SEO, increase your conversions, and—in turn—make more sales!