What Is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of optimizing a website, so it ranks higher on major search engines. While the concept is easy to understand, it is difficult to execute. There are a lot of factors that go into SEO, and often many competitors in the same space vie for the attention of customers. If you have a roofing company, there are likely other roofing companies in your area. If you’re lucky, they have poor SEO, and you may have lucked into a higher ranking. If they are paying attention to their SEO, though, there is a good chance that you are lower in the rankings.
So, why do you want to be higher in the rankings? Because most people don’t go beyond the first page of Google or Bing. Actually, a lot of people don’t even go beyond the first few listings. If your local competitors are running an SEO campaign, they are likely getting more traffic than you. This means they are booking more appointments.
In order to increase your sales and outperform your competitors, you’ll want to run an SEO campaign.