SEO for Roofing Companies

If you run a roofing company, you want to focus on repairs and building—not driving traffic online. With that said, client acquisition is one of the most important parts of any business. While businesses can experience organic growth with word-of-mouth, these days potential customers are searching online for the services they need. This includes roofing.
If you don’t have a background in online marketing or you simply don’t have the time and energy to run a full marketing campaign, you are missing out on a lot of potential business. Those customers are still out there, though—they are simply hiring your competitors for their roofing services.

To be more competitive, grow your business, and make more money, you’ll want to be higher in search engine rankings for major search engines like Google and Bing. In order to do this, you need to run a successful SEO campaign.

If you would like to increase the clicks to your website and book more roofing services, reach out to Dream Chasers. Our SEO experts will get you listed higher in the search engine rankings. This means more visitors and more bookings!

Get Your Ducks in a Row

Below is more information about what SEO is and how hiring Dream Chasers to boost your SEO can help to grow your roofing business…

What Is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of optimizing a website, so it ranks higher on major search engines. While the concept is easy to understand, it is difficult to execute. There are a lot of factors that go into SEO, and often many competitors in the same space vie for the attention of customers. If you have a roofing company, there are likely other roofing companies in your area. If you’re lucky, they have poor SEO, and you may have lucked into a higher ranking. If they are paying attention to their SEO, though, there is a good chance that you are lower in the rankings.
So, why do you want to be higher in the rankings? Because most people don’t go beyond the first page of Google or Bing. Actually, a lot of people don’t even go beyond the first few listings. If your local competitors are running an SEO campaign, they are likely getting more traffic than you. This means they are booking more appointments.
In order to increase your sales and outperform your competitors, you’ll want to run an SEO campaign.

SEO for Roofing Companies

Running an SEO campaign for a roofing company isn’t as simple as it may sound on the surface. It takes more than creating a website and hoping people will click. Instead, you’ll need to pay attention to what keywords you are using, the content you are creating, what your competitors are doing, your metadata, and more.

Below is more information about SEO for roofing companies and how Dream Chasers can help you to boost your SEO and get you more traffic.

Get to Know Your Client Base

Keyword Selection for Roofing Companies

Selecting the right keywords is an extremely important aspect of an SEO campaign. The right keywords and keyword phrases will give you the boost you need to get more traffic to your website. The wrong keywords won’t do a whole lot for you. You also need to understand proper implementation. Even if you have the right keywords if you don’t implement them properly you won’t get the results you are hoping for.

Dream Chasers is able to identify the right keywords to get you a boost in your SEO rankings and implement them in a way that search engines prefer. With the right keywords and implementation, you’ll see a huge boost in qualified traffic that leads to an increase in sales.

Content Creation

Creating quality content is easier said than done. If you aren’t a very good writer, creating content that is engaging and sales-driven can be next to impossible. Even if you are an excellent writer, finding the time to craft great content pieces can be challenging. You have a roofing company to run!
An SEO company is able to create quality content that captures the attention of potential clients. The content provided by Dream Chasers is not only well-written, but it is also created to reach your specific customers. We create content that answers questions and hits the pain points of customers. Our content also establishes your expertise and professionalism.
On top of creating quality content, we also make sure to include a call to action. This encourages customers to reach out to your roofing business for more information and even book appointments.

Boost Your Traffic

Competitor Analysis

There are likely other construction and roofing companies in your area. What are they up to? How are they positioning themselves? What are their SEO rankings? It’s good to have at least a general idea of what your competitors are up to. When you better understand your competitors, you better understand your business in comparison.
A competitor analysis allows you to see what your competitors are doing right and what they are doing wrong. If they are successful, you can identify why. If not, you can determine what mistakes they are making and avoid making the same mistakes.

Dream Chasers provides clients with competitor analyses. We check on what your top competitors are doing and create a campaign that is designed to outperform your competitors.

Look Over the Results

SEO Audit

It’s important to understand what your SEO currently looks like to fix it. Dream Chasers provides SEO audits for our clients to see what they are doing right and where there is room for improvement. From there, we design a plan that helps to boost search engine rankings, site retention, and sales.

Contact Dream Chasers

For a higher search engine ranking, more traffic, and an increase in clients, contact Dream Chasers. We will provide you with top-rate SEO services that will get more qualified traffic to your website. We’ll also create calls to action to get you more appointments and sales.

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