SEO stands for “Search Engine Optimization.” This doesn’t really describe what it is, though. Essentially, SEO is a tool that helps to give businesses the boost they need to get the competitive edge. This is done by increasing their position in the search engine rankings for major search engines like Google and Bing.
SEO is made up of a variety of different things that work together to increase the rankings of a business. This includes keywords, meta tags, web copy, and more. When properly optimized, it can shoot a business to the top of the rankings. In other words, when someone searches for a business in your niche, your website will be at the top. More exposure means more clicks. A sales-driven and well-designed website leads to more traffic and sales.
Dream Chasers offers outstanding SEO services for small businesses. Our approach is similar to that of a major agency working with a billion-dollar client. We leverage all of the same techniques they do to get you higher in the rankings.
Some of the SEO services for small businesses that we provide include the following…
Before we get started on your SEO campaign, we first take a look at what your SEO looks like now. If you have built your website with some SEO factors in mind, we can determine what is working and what needs to be optimized. Some of the keywords or tools you have used to improve your SEO may be inefficient or outdated.
If you haven’t given any thought to your SEO in the past, that’s okay. We’ll give your website the overhaul it needs to improve your SEO and get you more traffic. You may have stumbled on some keywords that are helping without even knowing it! During our audit, we’ll see what you are doing right and optimize it. We’ll also find the areas for improvement and ensure you have the best website possible to get you more clicks, views, and—most importantly—more conversions.
The right keywords can make or break your SEO campaign. Finding the right keywords can be difficult, though. It’s not enough to simply mention the word “plumbing” for a plumbing business or “Mexican restaurant” for a Mexican restaurant. Your keywords need to be more specific and need to reflect what your customers are searching for.
Keyword selection isn’t just about single words. There are also keyword phrases that need to be considered. What are your customers entering into search engines?
Once keywords have been selected, there is optimization. This means taking those keywords and keyword phrases and implementing them in a way that will boost your website in the rankings. It’s not just a matter of spamming your keywords all over your website. You need a proper strategy, and you need to know how to place these keywords and phrases to get the highest rankings possible.
At Dream Chasers, we are experts at finding the perfect keywords and phrases to increase your rankings. We then implement them in a way that is rewarded by Google, Bing, and other search engines.
What are your competitors doing that you aren’t? Why are they successful? What are you doing better than them? How do they distinguish themselves? More importantly, how do you distinguish yourself?
If you don’t know the answers to these questions, you are falling behind. If your competitors are smart, they know about the other competitors in your niche. They may even know about you! They may have clicked around your website and hired a company to do a deep dive and see what you are up to. You need to do the same.
By identifying the strengths and weaknesses of your competitors, you’ll be able to better tailor your SEO strategy to compete with them. You likely aren’t alone in your niche. If you were, you would probably be at the top of the rankings, to begin with.
Dream Chasers is able to take a look at your direct competitors and see what they are doing right and wrong. We can then create a strategy that will outperform your competitors.
One of the things search engines look for when ranking websites is their content. If you are able to create content that your customers want to read and properly optimize that content, you’ll get a lot more clicks to your website. Once they land on your blog, they are more likely to click around your site and visit your store (online or offline).
Creating content is difficult to do on your own, though. If you aren’t a good writer, it will look messy and may turn people away. Even if you are a good writer, it takes time and energy you may not have to put towards it. It also takes specialized expertise to optimize. Dream Chasers is able to produce content optimized to increase your search engine rankings.
If you are a small business and you are looking to improve your SEO, contact Dream Chasers today! We’d be happy to discuss what can be done to improve your SEO, get you more traffic, and increase your sales!
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We want to help you to boost your website traffic, improve your SEO, increase your conversions, and—in turn—make more sales!