The right keywords can make or break your SEO campaign. Finding the right keywords can be difficult, though. It’s not enough to simply mention the word “plumbing” for a plumbing business or “Mexican restaurant” for a Mexican restaurant. Your keywords need to be more specific and need to reflect what your customers are searching for.
Keyword selection isn’t just about single words. There are also keyword phrases that need to be considered. What are your customers entering into search engines?
Once keywords have been selected, there is optimization. This means taking those keywords and keyword phrases and implementing them in a way that will boost your website in the rankings. It’s not just a matter of spamming your keywords all over your website. You need a proper strategy, and you need to know how to place these keywords and phrases to get the highest rankings possible.
At Dream Chasers, we are experts at finding the perfect keywords and phrases to increase your rankings. We then implement them in a way that is rewarded by Google, Bing, and other search engines.
What are your competitors doing that you aren’t? Why are they successful? What are you doing better than them? How do they distinguish themselves? More importantly, how do you distinguish yourself?
If you don’t know the answers to these questions, you are falling behind. If your competitors are smart, they know about the other competitors in your niche. They may even know about you! They may have clicked around your website and hired a company to do a deep dive and see what you are up to. You need to do the same.
By identifying the strengths and weaknesses of your competitors, you’ll be able to better tailor your SEO strategy to compete with them. You likely aren’t alone in your niche. If you were, you would probably be at the top of the rankings, to begin with.
Dream Chasers is able to take a look at your direct competitors and see what they are doing right and wrong. We can then create a strategy that will outperform your competitors.