What Does SEO Do?

You’ve probably heard that you need SEO to improve your rankings on social media. If you are like a lot of business owners, you’ve probably been wondering just what SEO actually is, and what does SEO do?
That’s understandable. SEO is a specialized field in marketing that helps businesses to increase their traffic and get more results. Because it is specialized, a lot of people don’t quite understand it.

This leads them to ignore it. This is a big mistake. If you want to drive more traffic not only to your website but also to your business, you’ll want to make sure you are doing everything you can to boost your rankings in search engines.
In order to better understand why you need SEO, it’s important to understand what it is and what it does. From there, you can consider hiring a top SEO company like Dream Chasers.
Below is more information about what SEO is and what it does.

What Is SEO?

Search Engine Optimization (SEO) is a method of increasing online traffic by boosting rankings in popular search engines like Google and Bing. As the name implies, the techniques and tools used by SEO experts aid in optimizing the websites they are working on, so they rank higher in search engines.

What Are the Elements of SEO?

There are a lot of elements that go into SEO and running an SEO campaign. Some of those elements include:

  • Creating content
  • Optimizing your website for keywords
  • Running social media campaigns
  • Backlinks
  • Metadata
  • And more
Get Your Ducks in a Row

As you can see, there is a lot that goes into SEO. If you aren’t an expert in what is listed above, you’ll want to hire a company like Dream Chasers. We will help you to get the SEO boost that you need to succeed online.

What Does SEO Do?

Now that you have a better understanding of what SEO is, you may be wondering just what it does and why it is so important. Below is more information about what SEO does and how it helps your business to grow…

Boosts Your Website in Search Engine Rankings

The main advantage to SEO is the boost in search engine rankings you get. A properly run SEO campaign will get you higher up in the rankings, which then leads to the other advantages listed below…

Increases Visibility

Whether the goal of your campaign is to sell a product or service or simply get visibility, SEO is extremely helpful. There may be a message you are trying to get out there, or your goal may be to get more exposure and not directly make a sale. Whatever the case may be, SEO helps with this visibility and ensures more people will visit your site.

Drives Qualified Traffic

SEO isn’t just great for exposure—it is also helpful with driving qualified traffic. When you run a proper SEO campaign (or hire a company to run a campaign for you), you drive the right people to your site. These are customers that are looking for what you are offering.

Helps to Increase Sales

As SEO drives qualified traffic, it also helps to increase sales. Because of this, SEO ends up paying for itself over time.
Now you have a little more information about the advantages of running an SEO campaign. If you would like more information, feel free to reach out to Dream Chasers.

We’d be happy to answer any questions you may have about what SEO does and how it can help your business to grow.

Get to Know Your Client Base

What Goes into Running an SEO Campaign?

Whether you are considering hiring a company like Dream Chasers to help with your SEO campaign or you are running a campaign yourself, it’s good to know what goes into running an SEO campaign. Below is more information about what is required to run a successful SEO campaign.

Competitor Research

One important part of any marketing campaign people often ignore is competitor research. It’s good to know what your competitors are up to in order to run the best campaign possible. The same goes for SEO. Dream Chasers provides clients with a competitor analysis to better understand who the direct competitors in the space are.

From there, Dream Chasers puts a plan in place to beat the competition in the rankings.

SEO Website Audit

It’s good to know what you are doing right and wrong when it comes to your SEO campaign. Dream Chasers provides an SEO website audit. We’ll take a look and see what you’ve been doing right and what needs work. From there, we’ll help you to fill the gaps.

Boost Your Traffic

Keyword Research and Implementation

One of the most important parts of any SEO campaign is finding the right keywords and implementing them. There are tools and methods that are required to find the best keywords. From there, the keywords need to be implemented in a way that helps search engines to see the value in your website. Dream Chasers finds the best keywords and implements them in a way that gets you results.


Writing is a skill that everyone understands, but few people master. It’s not enough to fill your website with content. It needs to be well-written, grammatically correct, informative, exciting, and sales-driven. If you aren’t a professional writer, you’ll need the help of a professional copywriter.

Dream Chasers employs the best copywriters around. We’ll write you outstanding copy that informs, entertains, and drives sales.

Look Over the Results

Other Factors

There are many other factors that go into an SEO campaign as well. Dream Chasers is able to take advantage of all of the tools and techniques required to give your campaign the boost it needs.

Contact Dream Chasers Today!

If you would like to learn more about what SEO does or you are ready to launch your SEO campaign, contact Dream Chasers today! We’d be happy to answer any questions and start your campaign. Before you know it, your website will be on the first page of Google, and you’ll be getting more traffic than you know what to deal with!

Dr. Shawn Van de Vyver
Dr. Shawn Van de Vyver
Owner of 2 Dental Practices
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