Which SEO Tool is Best?

If you are looking to get more people in the door and boost your revenue, you’ll want to take advantage of all of the marketing tools and techniques available to you. One set of tools and techniques that many business owners are sleeping on is SEO. With the power of SEO and top SEO tools, you can boost your company higher in the Google and Bing search engines. This means more traffic to your site, and more customers visiting your store or hiring you for your services.

In order to get the best results possible, you’ll want to use the best tools available to you. But which SEO tool is the best? Do they cost money? Should you even run a campaign yourself, or hire someone?
Below is more information about SEO in general, the best SEO tools, and the SEO process. If you would like to jumpstart the process, consider hiring an SEO company like Dream Chasers instead. We use the best tools to get you excellent results!

What is SEO?

SEO stands for “Search Engine Optimization.” So, SEO tools and practices help to boost your website in search engine rankings. SEO is a simple enough concept to understand but is rather difficult to put into practice. People spend years learning about SEO, and the field is always evolving. This is something to keep in mind if you decide to run your own SEO campaign.

Elements of SEO

There are a few main elements that go into an SEO campaign. Some of these elements include:

  • Optimizing your website for keywords
  • Creating content
  • Running social media campaigns
  • Backlinks
  • Metadata
  • And more

To get the best results possible, you’ll want to take advantage of all of the elements listed above. Depending on your market, it may take less work to get your business listed higher. With that said, it will still take work. You also risk another business opening up across the street and taking your spot in the rankings.

Get Your Ducks in a Row

Make sure you are running the best SEO campaign you can leveraging the elements above or reach out to Dream Chasers. We use the best tools and techniques to get our clients outstanding results.

Which SEO Tool is Best?

There are a lot of different SEO tools available out there. Some are better than others. Something that is important to understand is there is no “best” SEO tool. Different tools have different functions. With that said, below are some top tools that you can take advantage of to give your SEO campaign a major boost…

Google Keyword Planner

One of the best SEO tools out there is actually provided by Google itself. The Google Keyword Planner is a favorite among SEO experts, as it allows them to search for the top keywords in any field. The Google Keyword Planner provides you with a lot of information to help you to decide which keywords are right for you. With that said, it takes some time and knowledge to sift through this information and find the most valuable keywords to meet your needs.

Recommended Search and “People Also Ask”

Another way to gather keywords from Google is to simply check what else people are searching for. At the bottom of a Google page is some of the top similar searches. Near the top is “People Also Ask.” These two sections on the first page of Google can be helpful when planning your keywords and SEO campaign.

Surfer SEO

If you are ready to take your SEO campaign to the next level, you should consider a tool like Surfer SEO. Surfer SEO (and other similar tools) help with keyword searches, content planning, page audits, and more. This is a tool that many professionals use. Just keep in mind that, like with any other tool, you need the skills required to properly use it. If you don’t know what you are doing, you are spending money only to spin your wheels.


SEMRush is a digital marketing program that has a variety of different tools. This includes tools that help you to complete a competitor analysis and see what they are doing to boost their SEO.

In order to avoid purchasing these tools and more, you can hire Dream Chasers to do all of the heavy lifting for you. We use professional tools and techniques that allow us to get the best results possible for our clients.

Get to Know Your Client Base

SEO Marketing Campaign

SEO marketing tools don’t do a lot on their own. You need to run an SEO marketing campaign in order to take proper advantage of the tools above. So, what does an SEO marketing campaign consist of? Below are some of the main aspects of an SEO campaign (all of which can be performed by Dream Chasers):

Competitor Research

It’s always a good idea to keep up with your competitors and see what they are up to. Tools like SEMRush can help, but they won’t do all of the work for you. You’ll still need to research your competitors.

SEO Audit

Along with your competitors, you need to see what your SEO looks like.

This means auditing your SEO and seeing what you can improve using the tools above.

Boost Your Traffic

Keyword Research

Keywords are extremely important for SEO. You’ll need to perfect the use of various SEO tools to gather the right keywords for your niche. You’ll then need to implement them properly.


Part of the implementation of keywords (and reaching your customers properly in general) is copywriting.

If you don’t have a background in copywriting, you’ll need to hire a writer to do this for you (or a company like Dream Chasers).

Look Over the Results

…and More

These are just some of the things you’ll need to consider for your SEO campaign.

Contact Dream Chasers!

Instead of learning all of these tools (and paying for them), contact Dream Chasers! We’ll do all of the research for you and run an outstanding SEO campaign designed to get you results!

Dr. Shawn Van de Vyver
Dr. Shawn Van de Vyver
Owner of 2 Dental Practices
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